Loyalty Program
ClothingApparelBuckle RewardsBuckle8.20
ClothingApparelThe Zumiez StashZumiez7.98
ClothingApparelClub CaliHollister7.98
ClothingApparelUO RewardsUrban Outfitters7.81
ClothingApparelNavyist RewardsOld Navy7.67
ClothingApparelLids Access PassLids7.60
ClothingApparelBanana Republic RewardsBanana Republic7.50
ClothingApparelForever 21 Credit CardForever 217.49
ClothingApparelM PointsModlily7.40
ClothingApparelGap Good RewardsGAP7.38
ClothingApparelRealRewardsAmerican Eagle Outfitters7.35
ClothingApparelExpress Insider RewardsExpress7.24
ClothingApparelRue Rewardsrue217.21
ClothingApparelBurlington Loyalty ProgramBurlington7.21
ClothingApparelH&M Member ProgramH&M7.04
ClothingBaby and Children's ProductsMy Place Reward$The Children's Place8.60
ClothingBaby and Children's ProductsRewarding MomentsCarter's, OshKosh B'gosh, …8.15
ClothingBaby and Children's ProductsClub JusticeJustice7.01
ClothingBaby and Children's ProductsThe Key RewardsPottery Barn Kids6.53
ClothingBaby and Children's ProductsBurlington Loyalty ProgramBurlington6.23
ClothingDepartment StoresCoast 2 Coast RewardsBealls8.18
ClothingDepartment StoresKohl's RewardsKohl’s8.03
ClothingDepartment StoresMORE rewardsBurkes Outlet8.03
ClothingDepartment StoresLoyallistBloomingdale's7.92
ClothingDepartment StoresDillard's RewardsDillard's7.80
ClothingDepartment StoresThe Nordy ClubNordstrom7.75
ClothingDepartment StoresShop Your WaySears7.75
ClothingDepartment StoresMacy’s CardMacy's7.64
ClothingDepartment StoresBelk Rewards Card ProgramBelk7.45
ClothingDepartment StoresTJX Rewards Credit CardT.J. Maxx, Marshalls, …7.44
ClothingDepartment StoresJCPenney RewardsJCPenney7.29
ClothingDepartment StoresOllie's ArmyOllie's Bargain Outlet7.16
ClothingDepartment StoresFred Meyer Rewards CardFred Meyer7.12
ClothingDepartment StoresDG RewardsDollar General7.00
ClothingDepartment StoresRewards ClubBoscov's6.69
ClothingFootwearVans FamilyVans8.35
ClothingFootwearDSW VIPDSW7.88
ClothingFootwearFLX RewardsFoot Locker7.79
ClothingFootwearShoe PerksShoe Carnival7.43
ClothingFootwearZappos VIPZappos7.39
ClothingFootwearFamously You RewardsFamous Footwear7.32
ClothingFootwearReward PointsTaos Footwear7.23
ClothingFootwearSole Circle RewardsVionic7.19
ClothingFootwearSkechers EliteSkechers6.56
ClothingFootwearShoeFan RewardsShoes.com6.44
ClothingLuxury Fashion & AccessoriesLuisaviaroma PrivilegeLuisaViaRoma 7.34
ClothingLuxury Fashion & AccessoriesInCircleBergdorf Goodman7.24
ClothingLuxury Fashion & AccessoriesModa RewardsModa Operandi6.97
ClothingOutdoor and Athletic ApparelReebok UnlockedReebok8.13
ClothingOutdoor and Athletic ApparelMoosejaw Rewards ProgramMoosejaw7.97
ClothingOutdoor and Athletic ApparelNike Member CommunityNike7.52
ClothingOutdoor and Athletic Apparelmy NB rewardsNew Balance7.45
ClothingOutdoor and Athletic ApparelCreators ClubAdidas7.32
ClothingPlus-Size FashionTorrid RewardsTorrid7.78
ClothingPlus-Size FashionXL Rewards ClubDXL Big + Tall7.50
ClothingPlus-Size FashionLane RewardsLane Bryant7.28
ClothingPremium ApparelJ. Crew RewardsJ. Crew7.55
ClothingPremium ApparelPreferred Loyalty ProgramCalvin Klein6.85
ClothingPremium ApparelmyAbercrombieAbercrombie & Fitch6.72
ClothingSporting Goods RetailerHibbett RewardsHibbett Sports7.89
ClothingSporting Goods RetailerScheels Visa CardScheels7.57
ClothingSporting Goods RetailerFLX RewardsChamps Sports7.37
ClothingSporting Goods RetailerStatusFinish Line7.23
ClothingSporting Goods RetailerScoreRewardsDick's Sporting Goods7.22
ClothingWomen's ApparelMyMaurices RewardsMaurices8.12
ClothingWomen's ApparelRunwayrewardsNew York & Company8.02
ClothingWomen's ApparelRewards Loyalty ProgramLoft7.59
ClothingWomen's ApparelMadewell InsiderMadewell7.11
ClothingWomen's ApparelInspiredRewardsJ.Jill5.93

The 2021 ranking of America's Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs: in total, around 16,000 evaluations were collected. The survey period ran from October to November 2020.

We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands.

The survey was conducted on retailers and service providers from 43 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail and service segments.

The awarded loyalty programs each received an above average overall score. The final assessment and rankings were based on six evaluation criteria:

1. Ease and Enjoyment: measures the value of the perks of being in the rewards program.

2. Benefit: measures whether the rewards are, in the customer's perception, worth being part of the program.

3. Overall satisfaction: measures whether personal expectations were fulfilled and whether the customer is satisfied with the experience of the loyalty program overall.

4. Customer support: measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits.

5. Trust: measures the trust in the loyalty program around how they use the personal data provided through the program.

6. Recommendation: measures the likelihood of recommending the program to friends and family.

The full methodology is available here.