
- America's Best Loyalty Programs 2021
- Catering, Restaurants and Leisure
- Clothing
- Food, Health And Beauty
- General Reward Programs
- Home Goods
- Services: Banking
- Services: Beauty and Wellness
- Services: Personal Services, Home Care and Maintenance
- Services: Transportation and Travel
- Sports, Leisure and Transportation
Category | Subcategory | Loyalty Program | Brand | Score |
---|---|---|---|---|
Food, Health And Beauty | Convenience Stores | Holiday Rewards | Holiday Stationstores | 9.63 |
Food, Health And Beauty | Convenience Stores | My Love Rewards | Love's | 8.56 |
Food, Health And Beauty | Convenience Stores | Sheetz Rewardz Program | Sheetz | 8.47 |
Food, Health And Beauty | Convenience Stores | Kwik Rewards | Kwik Trip | 8.38 |
Food, Health And Beauty | Convenience Stores | QT Rewards | QuikTrip | 7.88 |
Food, Health And Beauty | Convenience Stores | 7Rewards | 7-Eleven | 7.57 |
Food, Health And Beauty | Convenience Stores | SmartPay Rewards | Cumberland Farms | 7.46 |
Food, Health And Beauty | Convenience Stores | Casey's Rewards | Casey's | 7.36 |
Food, Health And Beauty | Convenience Stores | Easy Rewards | Circle K | 7.26 |
Food, Health And Beauty | Convenience Stores | EG Rewards | KwikShop | 6.20 |
Food, Health And Beauty | Perfume and Cosmetics | My Rewards | The Perfume Spot | 7.78 |
Food, Health And Beauty | Perfume and Cosmetics | teamtarte | Tarte | 7.69 |
Food, Health And Beauty | Perfume and Cosmetics | Beauty Insider Program | Sephora | 7.62 |
Food, Health And Beauty | Perfume and Cosmetics | Ultamate Rewards | Ulta Beauty | 7.59 |
Food, Health And Beauty | Perfume and Cosmetics | M∙A∙C Lover | M·A·C | 7.53 |
Food, Health And Beauty | Perfume and Cosmetics | Sally Beauty Rewards | Sally Beauty | 7.50 |
Food, Health And Beauty | Perfume and Cosmetics | Estée E-List | Estée Lauder | 7.29 |
Food, Health And Beauty | Perfume and Cosmetics | Love Your Body Club | The Body Shop | 7.03 |
Food, Health And Beauty | Perfume and Cosmetics | be. Points | Beauty Encounter | 6.91 |
Food, Health And Beauty | Perfume and Cosmetics | Aveda Pure Privilege | Aveda | 6.91 |
Food, Health And Beauty | Pharmacies and Drugstores | Giant Eagle Advantage Card | Giant Eagle | 7.93 |
Food, Health And Beauty | Pharmacies and Drugstores | ExtraCare Pharmacy & Health Rewards® | CVS Pharmacy | 7.70 |
Food, Health And Beauty | Pharmacies and Drugstores | myWalgreens | Walgreens | 7.63 |
Food, Health And Beauty | Supermarkets | Points Club Rewards | H‑E‑B | 9.15 |
Food, Health And Beauty | Supermarkets | Max Card | County Market | 8.82 |
Food, Health And Beauty | Supermarkets | Schnucks Rewards | Schnuck Markets | 8.46 |
Food, Health And Beauty | Supermarkets | Redner’s Rewards | Redner's | 8.43 |
Food, Health And Beauty | Supermarkets | Winn-Dixie Rewards | Winn-Dixie | 8.37 |
Food, Health And Beauty | Supermarkets | Kroger Rewards World Mastercard | Kroger | 8.24 |
Food, Health And Beauty | Supermarkets | Pick ’n Save / Metro Market Rewards World Mastercard | Pick 'n Save | 8.20 |
Food, Health And Beauty | Supermarkets | Mariano’s Rewards World Mastercard | Mariano's | 8.16 |
Food, Health And Beauty | Supermarkets | Smith's Rewards World Mastercard | Smith's | 8.06 |
Food, Health And Beauty | Supermarkets | Weis Rewards Points | Weis Markets | 7.94 |
Food, Health And Beauty | Supermarkets | Martin's Choice Rewards | Martin's | 7.91 |
Food, Health And Beauty | Supermarkets | Dillons Rewards World Mastercard | Dillons | 7.89 |
Food, Health And Beauty | Supermarkets | Sprouts app | Sprouts | 7.88 |
Food, Health And Beauty | Supermarkets | myThyme Fresh Rewards | Fresh Thyme | 7.82 |
Food, Health And Beauty | Supermarkets | Price Plus® Club | ShopRite | 7.81 |
Food, Health And Beauty | Supermarkets | GO Rewards | Stop & Shop | 7.80 |
Food, Health And Beauty | Supermarkets | Club Publix | Publix | 7.80 |
Food, Health And Beauty | Supermarkets | Flexible Rewards | Giant | 7.78 |
Food, Health And Beauty | Supermarkets | MVP Customer Rewards | Food Lion | 7.61 |
Food, Health And Beauty | Supermarkets | AdvantEdge Card | Price Chopper | 7.53 |
Food, Health And Beauty | Superstores and Warehouse Club Stores | Costco membership | Costco | 8.23 |
Food, Health And Beauty | Superstores and Warehouse Club Stores | Sam´s Club family | Sam's Club | 8.19 |
Food, Health And Beauty | Superstores and Warehouse Club Stores | mPerks | Meijer | 8.13 |
Food, Health And Beauty | Superstores and Warehouse Club Stores | Target Circle | Target | 7.93 |
Food, Health And Beauty | Superstores and Warehouse Club Stores | Walmart Rewards® Card | Walmart | 7.61 |
Methodology
The 2021 ranking of America's Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs: in total, around 16,000 evaluations were collected. The survey period ran from October to November 2020.
We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands.
The survey was conducted on retailers and service providers from 43 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail and service segments.
The awarded loyalty programs each received an above average overall score. The final assessment and rankings were based on six evaluation criteria:
1. Ease and Enjoyment: measures the value of the perks of being in the rewards program.
2. Benefit: measures whether the rewards are, in the customer's perception, worth being part of the program.
3. Overall satisfaction: measures whether personal expectations were fulfilled and whether the customer is satisfied with the experience of the loyalty program overall.
4. Customer support: measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits.
5. Trust: measures the trust in the loyalty program around how they use the personal data provided through the program.
6. Recommendation: measures the likelihood of recommending the program to friends and family.
The full methodology is available here.
The 2021 ranking of America's Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs: in total, around 16,000 evaluations were collected. The survey period ran from October to November 2020.
We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands.
The survey was conducted on retailers and service providers from 43 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail and service segments.
The awarded loyalty programs each received an above average overall score. The final assessment and rankings were based on six evaluation criteria:
1. Ease and Enjoyment: measures the value of the perks of being in the rewards program.
2. Benefit: measures whether the rewards are, in the customer's perception, worth being part of the program.
3. Overall satisfaction: measures whether personal expectations were fulfilled and whether the customer is satisfied with the experience of the loyalty program overall.
4. Customer support: measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits.
5. Trust: measures the trust in the loyalty program around how they use the personal data provided through the program.
6. Recommendation: measures the likelihood of recommending the program to friends and family.
The full methodology is available here.