Home Goods

Loyalty Program
Home GoodsBookstoresMillionaire´s ClubBAM Books-A-Million7.38
Home GoodsBookstoresB&N MembershipBarnes & Noble6.95
Home GoodsBookstoresPlatinum RewardsDeseret Book6.47
Home GoodsConsumer ElectronicsEggPointsNewegg7.92
Home GoodsConsumer ElectronicsMy Best Buy BenefitsBest Buy7.64
Home GoodsConsumer ElectronicsSamsung RewardsSamsung7.47
Home GoodsHome Goods & DecorK-club loyalty programKirkland’s8.43
Home GoodsHome Goods & DecorMy FundsBed Bath & Beyond7.74
Home GoodsHome Goods & Decorinsider perksAt Home7.43
Home GoodsHome Goods & DecorThe Key Member Rewardswest elm7.21
Home GoodsHome Goods & DecorTJX Rewards Credit CardHomeGoods7.10
Home GoodsHome Improvement StoresMenards Big CardMenards8.08
Home GoodsHome Improvement StoresLowe’s Advantage CardLowe’s7.68
Home GoodsHome Improvement StoresTrue Value RewardsTrue Value7.18
Home GoodsHome Improvement StoresAce RewardsAce Hardware7.10
Home GoodsHome Improvement StoresNeighbor's ClubTractor Supply Co.5.80
Home GoodsHome StoresAllModern Credit CardAllModern8.78
Home GoodsHome StoresWayfair Credit CardWayfair7.66
Home GoodsHome StoresHouzz Credit CardHouzz7.20
Home GoodsOutdoor Sporting GoodsScoreCardField & Stream8.39
Home GoodsOutdoor Sporting GoodsL.L.Bean® Mastercard®L.L. Bean8.06
Home GoodsOutdoor Sporting GoodsOutdoor RewardsCabela's7.90
Home GoodsOutdoor Sporting GoodsBackcountry Summit ClubBackcountry7.72
Home GoodsOutdoor Sporting GoodsREI Co-op MembershipREI7.39

The 2021 ranking of America's Best Loyalty Programs was compiled based on the results of an independent survey of more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers in the United States. Customers were given the opportunity to evaluate various loyalty programs: in total, around 16,000 evaluations were collected. The survey period ran from October to November 2020.

We defined loyalty programs as all reward programs that provided the customer with a benefit when purchasing or using the products or services of the associated brands.

The survey was conducted on retailers and service providers from 43 categories, providing results for a broad spectrum of loyalty programs in traditional retail, online retail and service segments.

The awarded loyalty programs each received an above average overall score. The final assessment and rankings were based on six evaluation criteria:

1. Ease and Enjoyment: measures the value of the perks of being in the rewards program.

2. Benefit: measures whether the rewards are, in the customer's perception, worth being part of the program.

3. Overall satisfaction: measures whether personal expectations were fulfilled and whether the customer is satisfied with the experience of the loyalty program overall.

4. Customer support: measures the level of assistance provided to customers when signing up for the program or having trouble redeeming benefits.

5. Trust: measures the trust in the loyalty program around how they use the personal data provided through the program.

6. Recommendation: measures the likelihood of recommending the program to friends and family.

The full methodology is available here.