America's Most Trusted Brands 2022

America's Most Trusted Brands 2022

When we shop, we look for a few things, like best price or best service or widest selection but no matter what else we value, one thing we have to have before we are willing to part with our dollars is trust. In shopping, trust is the most precious quality, the thing that's hardest to earn and easiest to lose.

That's why Newsweek partnered with BrandSpark, a leading market research firm, to create this list of Most Trusted Brands for our readers. BrandSpark Most Trusted Awards (BMTAs) is America's most comprehensive award programs focused on trust in consumer brands, service providers and retailers. Thousands of shoppers participated in the 2022 services and E-commerce edition and 83 service and E-commerce categories were included.

These awards are 100 percent consumer-voted by real category shoppers and customers. The market research professionals at BrandSpark managed the study. Shoppers voted on the BMTAs as part of the BrandSpark American Trust Study, meaning that each BMTA winner has access to detailed research on who trusts their brand and why. We hope you'll find the list helpful.

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SEGMENTCATEGORYGoldSilverBronze
Apps & WebsitesCircularsFlipp
Apps & WebsitesFood DeliveryDoorDashUber EatsGrubhub
Apps & WebsitesInternet Radio NetworkPandoraiHeartRADIO / Sirius XM / Spotify (tie)
Apps & WebsitesJob SearchIndeed
Apps & WebsitesOnline Real Estate SearchZillowrealtor.com
Apps & WebsitesRide SharingUberLyft
Apps & WebsitesShort-term RentalsAirbnbVRBO
Apps & WebsitesWebsite BuilderWixGoDaddy / Wordpress (tie)
Financial & Insurance ServicesAuto InsuranceState FarmProgressiveGeico
Financial & Insurance ServicesBank Customer Service (Midwest)Chase
Financial & Insurance ServicesBank Customer Service (National)Bank of America / Chase (tie)
Financial & Insurance ServicesBank Customer Service (Northeast)Bank of America / Chase (tie)
Financial & Insurance ServicesBank Customer Service (South)Bank of America / Wells Fargo (tie)
Financial & Insurance ServicesBank Customer Service (West)Chase
Financial & Insurance ServicesCashback Credit CardDiscoverCapital OneChase
Financial & Insurance ServicesCredit Card with PerksChaseCapital One / Discover (tie)
Financial & Insurance ServicesCryptocurrency ExchangeCoinbaseRobinhood
Financial & Insurance ServicesFinancial NewsWall Street Journal
Financial & Insurance ServicesFull Service BrokerageFidelityEdward Jones
Financial & Insurance ServicesHome InsuranceState FarmAllstate
Financial & Insurance ServicesLife InsuranceState FarmMetlife
Financial & Insurance ServicesLow Interest Credit CardCapital OneDiscoverChase
Financial & Insurance ServicesNo Annual Fee Credit CardCapital One / Discover (tie)Chase
Financial & Insurance ServicesOnline BankChime
Financial & Insurance ServicesOnline PaymentPaypal
Financial & Insurance ServicesPersonal Banking (Midwest)Chase
Financial & Insurance ServicesPersonal Banking (National)Bank of America / Chase (tie)
Financial & Insurance ServicesPersonal Banking (Northeast)Bank of America / Chase (tie)
Financial & Insurance ServicesPersonal Banking (South)Bank of America
Financial & Insurance ServicesPersonal Banking (West)Chase / Wells Fargo (tie)
Financial & Insurance ServicesReal Estate AgentsRE/MAX
Financial & Insurance ServicesSelf-Directed Online InvestingRobinhoodFidelity / TD Ameritrade (tie)
Financial & Insurance ServicesStore Credit CardKohl'sWalmartTarget
Financial & Insurance ServicesSupplemental Health InsuranceBlue Cross Blue Shield / United Healthcare (tie)Aetna
Financial & Insurance ServicesTax Preparation SoftwareTurboTaxH&R Block
Financial & Insurance ServicesTravel Rewards Credit CardChaseAmerican Express
Health & FitnessGymPlanet FitnessYMCA
Health & FitnessWeight Loss ProgramWeight WatchersNoom
Retail & Restaurant ChainsAuto PartsAutoZoneO'ReillyAdvance
Retail & Restaurant ChainsCamping & Outdoor GearCabela's / Dick's (tie)Bass Pro Shops / REI (tie)
Retail & Restaurant ChainsChicken RestaurantKFCChick-fil-APopeyes
Retail & Restaurant ChainsCoffee ShopStarbucksDunkin'
Retail & Restaurant ChainsCosmeticsUlta BeautySephora
Retail & Restaurant ChainsFamily Dining (Midwest)Applebee's / Olive Garden (tie)
Retail & Restaurant ChainsFamily Dining (National)Applebee's / Olive Garden (tie)
Retail & Restaurant ChainsFamily Dining (Northeast)Applebee's
Retail & Restaurant ChainsFamily Dining (West)Olive Garden
Retail & Restaurant ChainsGas StationShell
Retail & Restaurant ChainsGlasses/Prescription EyewearAmerica's Best / Walmart (tie)
Retail & Restaurant ChainsGolf Clubs and AccessoriesDick's
Retail & Restaurant ChainsHaircutsGreat ClipsSupercuts
Retail & Restaurant ChainsHunting & Fishing GearBass Pro ShopsCabela'sDick's
Retail & Restaurant ChainsPharmacyCVSWalgreensWalmart
Retail & Restaurant ChainsSmoothie/Juice BarJambaSmoothie KingTropical Smoothie Café
Retail & Restaurant ChainsSports BarBuffalo Wild Wings
Retail & Restaurant ChainsTire Sales & ServiceDiscount Tire (America's Tire)
Telecom & Home ServicesAlarm ServiceADTRing
Telecom & Home ServicesCellular ServiceVerizonAT&T / T-Mobile (tie)
Telecom & Home ServicesDiscount Cellular ServiceTracfoneConsumer Cellular
Telecom & Home ServicesHigh Speed InternetCharter SpectrumXfinityAT&T
Telecom & Home ServicesHome Phone ServiceAT&TCharter Spectrium / Verizon / Xfinity (tie)
Telecom & Home ServicesMeal Kit DeliveryHelloFreshBlue Apron
Telecom & Home ServicesMoving CompanyU-Haul
Telecom & Home ServicesTV ServiceCharter Spectrum / Xfinity (tie)Dish / DIRECTV (tie)
Travel Service ProvidersAir Travel to EuropeAmerican Airlines / Delta (tie)United
Travel Service ProvidersAir Travel to Sun DestinationsSouthwestAmerican / Delta (tie)
Travel Service ProvidersAirline for CleanlinessSouthwestDeltaAmerican
Travel Service ProvidersAirline Loyalty ProgramDelta Skymiles / Southwest Rapid Rewards (tie)AAdvantage (American)
Travel Service ProvidersBudget HotelHoliday InnBest Western / Motel 6 (tie)
Travel Service ProvidersCar RentalEnterpriseHertz
Travel Service ProvidersCruiselineCarnivalRoyal CaribbeanNorwegian / Princess (tie)
Travel Service ProvidersDomestic Air TravelDeltaAmerican / Southwest (tie)
Travel Service ProvidersVacation PackagesExpedia

Methodology:

The polling of category shoppers is conducted via online survey following regular market research best practices. All voters are screened for participation in the specific category in order to vote by naming (unaided) the brand they trust most.

Respondents are recruited via personal invitation from multiple panel sources and weighted to a national profile to ensure a broad sample representing a true cross-section of American adults. Respondents can only contribute one response per category and there is no path for any brand to direct respondents to the survey to influence the results.

The highest share of citations as Most Trusted brand in each category determines the winner. The margin of victory over the runner-up brand must exceed 3 percent or a tie is declared. Brands must exceed a minimum threshold of citations to be declared a winner.