Sat, Mar 25, 2023
Newsweek

Fashion & Accessories

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By Newsweek

America's Best Trending Online Shops 2021

Online shopping has been a part of our lives for years now, but it is still growing fast. According to figures from the U.S. Department of Commerce, last year Americans spent $791.7 billion online, an increase of 32.4 % from 2019. In the U.S. there are more than 2 million online shops, so picking the best ones isn't always easy. To help, Newsweek teamed up with respected research and data firm Statista to compile for the first time our list of America's Best Trending Online Shops.

We looked at tens of thousands of online shops whose traffic and sales have been growing very quickly and selected the 1,000 best across eight general categories: fashion and accessories; food, health and personal care; garden and craft; home living; leisure, games and hobby; office, electronics and media; sport, outdoor and motor; and universal providers—retailers that sell everything. We then broke them down into 36 more specific product subcategories. We ranked them on three criteria: revenue growth, traffic growth and technical details of their sites, things like loading time and mobile optimization, which indicate how easy a site is to use and how long customers spend on it. No matter what you're shopping for, we hope this first-ever ranking listing makes it easier to find the best shops online.

Nancy Cooper Signature 2
Fashion & Accessories
Accessories (e.g. Handbags, Suitcases, Leather Goods)
Online ShopURLGrowth
baggu.comwww.baggu.comvery high
bestwigoutlet.comwww.bestwigoutlet.comhigh
dooney.comwww.dooney.comvery high
eyemartexpress.comwww.eyemartexpress.comhigh
grip6.comwww.grip6.comextremely high
hatclub.comwww.hatclub.comextremely high
lesportsac.comwww.lesportsac.comextremely high
rebag.comwww.rebag.comextremely high
verabradley.comwww.verabradley.comvery high
Fashion (multi-brand)
Online ShopURLGrowth
80stees.comwww.80stees.comvery high
beginningboutique.comwww.beginningboutique.comextremely high
belk.comwww.belk.comvery high
betabrand.comwww.betabrand.comhigh
bkstr.comwww.bkstr.comhigh
bobstores.comwww.bobstores.comvery high
bootbarn.comwww.bootbarn.comhigh
boxlunch.comwww.boxlunch.comextremely high
brooklinen.comwww.brooklinen.comhigh
buckle.comwww.buckle.comhigh
cavenders.comwww.cavenders.comextremely high
childrensplace.comwww.childrensplace.comhigh
clothingshoponline.comwww.clothingshoponline.comextremely high
daddiesboardshop.comwww.daddiesboardshop.comhigh
dtlr.comwww.dtlr.comhigh
fruit.comwww.fruit.comextremely high
garmentory.comwww.garmentory.comhigh
gilt.comwww.gilt.comvery high
gliks.comwww.gliks.comvery high
huckberry.comwww.huckberry.comhigh
jiffyshirts.comwww.jiffyshirts.comextremely high
journelle.comwww.journelle.comhigh
kingsize.comwww.kingsize.comvery high
losangelesapparel.netwww.losangelesapparel.netextremely high
midnightvelvet.comwww.midnightvelvet.comhigh
neweracap.comwww.neweracap.comextremely high
nrsworld.comwww.nrsworld.comvery high
proozy.comwww.proozy.comhigh
puravidabracelets.comwww.puravidabracelets.comhigh
ragstock.comwww.ragstock.comhigh
rockabilia.comwww.rockabilia.comextremely high
saksfifthavenue.comwww.saksfifthavenue.comhigh
saksoff5th.comwww.saksoff5th.comhigh
shirtspace.comwww.shirtspace.comextremely high
shopmyexchange.comwww.shopmyexchange.comvery high
spencersonline.comwww.spencersonline.comhigh
striderite.comwww.striderite.comvery high
supercasuals.comwww.supercasuals.comvery high
theory.comwww.theory.comhigh
thetot.comwww.thetot.comextremely high
thredup.comwww.thredup.comhigh
tillys.comwww.tillys.comhigh
undefeated.comwww.undefeated.comhigh
uniformadvantage.comwww.uniformadvantage.comextremely high
vincecamuto.comwww.vincecamuto.comhigh
vonmaur.comwww.vonmaur.comvery high
workboots.comwww.workboots.comvery high
ycmc.comwww.ycmc.comextremely high
Fashion (single brand)
Online ShopURLGrowth
6dollarshirts.comwww.6dollarshirts.comvery high
abercrombie.comwww.abercrombie.comvery high
apc-us.comwww.apc-us.comvery high
ariat.comwww.ariat.comextremely high
ashro.comwww.ashro.comhigh
bombas.comwww.bombas.comextremely high
calvinklein.uswww.calvinklein.ushigh
carbon2cobalt.comwww.carbon2cobalt.comhigh
carhartt.comwww.carhartt.comvery high
ccs.comwww.ccs.comvery high
champion.comwww.champion.comhigh
chubbiesshorts.comwww.chubbiesshorts.comhigh
corset-story.comwww.corset-story.comextremely high
dickies.comwww.dickies.comextremely high
electrothreads.comwww.electrothreads.comvery high
fabletics.comwww.fabletics.comextremely high
fashiontofigure.comwww.fashiontofigure.comextremely high
fleurdumal.comwww.fleurdumal.comextremely high
freepeople.comwww.freepeople.comhigh
freshcleantees.comwww.freshcleantees.comextremely high
gapfactory.comwww.gapfactory.comvery high
girlfriend.comwww.girlfriend.comextremely high
gruntstyle.comwww.gruntstyle.comvery high
guess.comwww.guess.comextremely high
guessfactory.comwww.guessfactory.comextremely high
gymboree.comwww.gymboree.comextremely high
hanes.comwww.hanes.comvery high
hottopic.comwww.hottopic.comhigh
janieandjack.comwww.janieandjack.comvery high
jockey.comwww.jockey.comvery high
johnnie-o.comwww.johnnie-o.comextremely high
joulesusa.comwww.joulesusa.comextremely high
keenfootwear.comwww.keenfootwear.comextremely high
kindredbravely.comwww.kindredbravely.comvery high
koio.cowww.koio.coextremely high
lee.comwww.lee.comhigh
legendarywhitetails.comwww.legendarywhitetails.comhigh
lovelywholesale.comwww.lovelywholesale.comextremely high
marshalls.comwww.marshalls.comextremely high
ministryofsupply.comwww.ministryofsupply.comhigh
monroeandmain.comwww.monroeandmain.comvery high
nautica.comwww.nautica.comvery high
onzie.comwww.onzie.comextremely high
outdoorvoices.comwww.outdoorvoices.comvery high
overland.comwww.overland.comhigh
paige.comwww.paige.comhigh
peruvianconnection.comwww.peruvianconnection.comvery high
petermillar.comwww.petermillar.comextremely high
prana.comwww.prana.comvery high
rag-bone.comwww.rag-bone.comvery high
rebeccaminkoff.comwww.rebeccaminkoff.comhigh
riotsociety.comwww.riotsociety.comextremely high
ripcurl.comwww.ripcurl.comhigh
shinesty.comwww.shinesty.comhigh
shop.wigsbuy.comshop.wigsbuy.comvery high
smartwool.comwww.smartwool.comextremely high
sportsfanisland.comwww.sportsfanisland.comextremely high
stevemadden.comwww.stevemadden.comvery high
store.barstoolsports.comstore.barstoolsports.comhigh
sundancecatalog.comwww.sundancecatalog.comvery high
talbots.comwww.talbots.comhigh
taylorstitch.comwww.taylorstitch.comhigh
teeturtle.comwww.teeturtle.comvery high
titlenine.comwww.titlenine.comhigh
tommyjohn.comwww.tommyjohn.comextremely high
unionlosangeles.comwww.unionlosangeles.comextremely high
us.romwe.comus.romwe.comvery high
vermontcountrystore.comwww.vermontcountrystore.comhigh
wearpact.comwww.wearpact.comextremely high
wrangler.comwww.wrangler.comextremely high
Jewelry
Online ShopURLGrowth
allurez.comwww.allurez.comvery high
angara.comwww.angara.comextremely high
becharming.comwww.becharming.comextremely high
bluenile.comwww.bluenile.comhigh
bodyartforms.comwww.bodyartforms.comhigh
bodycandy.comwww.bodycandy.comvery high
brighton.comwww.brighton.comhigh
brilliance.comwww.brilliance.comhigh
catbirdnyc.comwww.catbirdnyc.comhigh
danburymint.comwww.danburymint.comhigh
davidsw.comwww.davidsw.comextremely high
davidyurman.comwww.davidyurman.comvery high
diamondnexus.comwww.diamondnexus.comvery high
gorjana.comwww.gorjana.comextremely high
helzberg.comwww.helzberg.comhigh
jamesallen.comwww.jamesallen.comhigh
jamesavery.comwww.jamesavery.comhigh
jared.comwww.jared.comhigh
jeulia.comwww.jeulia.comextremely high
kay.comwww.kay.comhigh
kendrascott.comwww.kendrascott.comvery high
mejuri.comwww.mejuri.comextremely high
pagoda.comwww.pagoda.comvery high
picturesongold.comwww.picturesongold.comextremely high
reeds.comwww.reeds.comextremely high
ross-simons.comwww.ross-simons.comvery high
sarraf.comwww.sarraf.comvery high
shaneco.comwww.shaneco.comextremely high
thegldshop.comwww.thegldshop.comhigh
urbanbodyjewelry.comwww.urbanbodyjewelry.comvery high
vancaro.comwww.vancaro.comextremely high
Shoes
Online ShopURLGrowth
chineselaundry.comwww.chineselaundry.comextremely high
colehaan.comwww.colehaan.comhigh
crocs.comwww.crocs.comextremely high
dsw.comwww.dsw.comhigh
famousfootwear.comwww.famousfootwear.comvery high
hokaoneone.comwww.hokaoneone.comextremely high
jimmyjazz.comwww.jimmyjazz.comhigh
journeys.comwww.journeys.comhigh
keds.comwww.keds.comhigh
kswiss.comwww.kswiss.comextremely high
kurufootwear.comwww.kurufootwear.comextremely high
newbalance.comwww.newbalance.comhigh
olukai.comwww.olukai.comvery high
oofos.comwww.oofos.comextremely high
orthofeet.comwww.orthofeet.comextremely high
rackroomshoes.comwww.rackroomshoes.comextremely high
redwingshoes.comwww.redwingshoes.comextremely high
reef.comwww.reef.comvery high
rockport.comwww.rockport.comhigh
sasshoes.comwww.sasshoes.comvery high
shiekh.comwww.shiekh.comhigh
shoecarnival.comwww.shoecarnival.comextremely high
shoemall.comwww.shoemall.comhigh
shoesforcrews.comwww.shoesforcrews.comhigh
skechers.comwww.skechers.comextremely high
sorel.comwww.sorel.comvery high
thursdayboots.comwww.thursdayboots.comvery high
timberland.comwww.timberland.comhigh
travismathew.comwww.travismathew.comextremely high
ugg.comwww.ugg.comhigh
vans.comwww.vans.comhigh
vionicshoes.comwww.vionicshoes.comvery high
wolverine.comwww.wolverine.comhigh
Women's Fashion
Online ShopURLGrowth
adoreme.comwww.adoreme.comvery high
aliceandolivia.comwww.aliceandolivia.comextremely high
altardstate.comwww.altardstate.comextremely high
bandier.comwww.bandier.comextremely high
bostonproper.comwww.bostonproper.comvery high
catherines.comwww.catherines.comhigh
catofashions.comwww.catofashions.comvery high
chicosofftherack.comwww.chicosofftherack.comextremely high
christopherandbanks.comwww.christopherandbanks.comvery high
christydawn.comwww.christydawn.comextremely high
clothingunder10.comwww.clothingunder10.comvery high
cosabella.comwww.cosabella.comhigh
draperjames.comwww.draperjames.comextremely high
ellos.uswww.ellos.usvery high
eloquii.comwww.eloquii.comhigh
especiallyyours.comwww.especiallyyours.comhigh
goodamerican.comwww.goodamerican.comhigh
herroom.comwww.herroom.comhigh
jane.comwww.jane.comhigh
jessicalondon.comwww.jessicalondon.comhigh
karenkane.comwww.karenkane.comextremely high
katespade.comwww.katespade.comvery high
lillypulitzer.comwww.lillypulitzer.comhigh
loft.comwww.loft.comhigh
lucyinthesky.comwww.lucyinthesky.comextremely high
lunya.cowww.lunya.coextremely high
maidenform.comwww.maidenform.comextremely high
naturallife.comwww.naturallife.comextremely high
nyandcompany.comwww.nyandcompany.comhigh
prettylittlething.uswww.prettylittlething.usvery high
revolve.comwww.revolve.comhigh
roamans.comwww.roamans.comvery high
roxy.comwww.roxy.comhigh
sandcloud.comwww.sandcloud.comextremely high
savedbythedress.comwww.savedbythedress.comhigh
senitaathletics.comwww.senitaathletics.comextremely high
shapermint.comwww.shapermint.comextremely high
soma.comwww.soma.comhigh
spanx.comwww.spanx.comhigh
summersalt.comwww.summersalt.comhigh
thedressoutlet.comwww.thedressoutlet.comextremely high
torrid.comwww.torrid.comhigh
toryburch.comwww.toryburch.comextremely high
trueandco.comwww.trueandco.comvery high
ullapopken.comwww.ullapopken.comhigh
victoriassecret.comwww.victoriassecret.comhigh
whitehouseblackmarket.comwww.whitehouseblackmarket.comhigh
womanwithin.comwww.womanwithin.comvery high
yandy.comwww.yandy.comhigh
Other Winners
LICENSING

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METHODOLOGY

America's Trending Online Shops 2021 were chosen based on an evaluation of their sales, traffic and website technical details. More than 10,000 of the largest online shops were identified using Statista and online databases, online directories and price comparison websites.
Online shops selling mainly digital goods (for example, airbnb.com, netflix. com), subscription-based shops, consumer-to-consumer marketplaces (e.g., ebay. com), business-to-business shops, showcase websites and online shops that do not display their sites in English were excluded.The shops had to meet the following criteria to be evaluated:

  • At least 1,000,000 annual website visits in the U.S.
  • Growth in both traffic and revenue
  • More than half of sales coming from the U.S.
Growth was evaluated from period 1 (March 2019–Febru- ary 2020) to period 2 (March 2020–February 2021). Shops were evaluated on revenue growth (both absolute and relative), traffic growth (both absolute and relative) and technical details showing the performance of their websites. Those include:
  • Loading time
  • Bounce rate (number of customers who leave the site without looking or buying)
  • Page views per visit
  • Average time on site
  • Mobile optimization
  • Cookies: Too many make shopping difficult
You can download the full methodology here.