Is the Aperol Spritz a 'Bad' Cocktail? No, Says Everyone on Twitter

Aperol Spritz Is a 'Good' Cocktail, Says Everyone on Twitter
Aperol Spritz booth at the Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One - Beverage Media presents Southern Glazer's Wine & Spirits Trade Tasting hosted by Wine Spectator PLUS Trade Panels at Pier 94 on October 12, 2018, in New York City. Social media explodes with criticism after a New York Times article deems Aperol Spritz as bad. Marchant/Getty Image

There comes a moment each year when the snow stops falling, the harsh winds seem to cease, once-frigid temperatures start to rise and the sun blesses us with its radiating presence for more hours of the day. Everything is more enjoyable, and why wouldn't it be? The seemingly never-ending months of winter have finally ended and the world feels like it may just get better. It's spring.

It's during this annual phenomenon—the changing of the seasons—when our taste buds also experience a new awakening of their own. No more do we want the mulled wine or straight-up Manhattan that warmed our cold bones during the winter. Suddenly it's the tastes of colorfully-hued cocktails concocted with impressively shaved ice cubes that everyone wants.

Enter the Aperol Spritz.

The intricately orange delight—notably made with the Italian liqueur Aperol, a long splash of bubbly and a little bit of soda water—is a springtime staple. There's likely not a rooftop venue in America where one won't find at least a few people clutching large wine glasses filled to the rim with the glistening cocktail on ice and garnished with an orange slice.

The Aperol Spritz is a refreshing go-to for those who are looking to cool down with something deliciously intoxicating but not-so-sweet. Not to mention, the spritz's orange color palette just screams "Good weather is finally here, let's sit outside and drink!"

They make great photos for Instagram, and the hashtag #AperolSpritz may very well be the first marker of the spring season for some folks.

Whether it's the notion of the fun times ahead that Aperol Spritz seems to bring or the thirst-quenching bitterness of the drink, people all over the map love them.

tbt when I was a aperol spritz for Halloween pic.twitter.com/GOtFQDZIZV

— Erika W. Smith (@erikawynn) May 9, 2019

So it should come as no surprise that some spritz fans were completely outraged when The New York Times posted an opinion article bashing the cocktail as no good.

Simply titled, "The Aperol Spritz Is Not a Good Drink," writer Rebekah Peppler offered a pretty cold hot take that only seemed to fire up the Internet's temper.

go — and i can't emphasize this enough — fuck yourself https://t.co/bPuaTzZO9f

— Rachel "Just Cause" Sanders (@rachelysanders) May 9, 2019

While Peppler did note the effervescence and beauty of the Aperol Spritz were standout qualities, there wasn't much else she deemed enjoyable about the aperitif, which she compared to "something that drinks like a Capri Sun after soccer practice on a hot day. Not in a good way."

Everyone in my office is now talking about aperol spritzes due to that bad NYT take and I just want to say I once heard that the drink, which is good, was popularized by Campari Group to create a fake rivalry with its other most popular cocktail, the Negroni, which is also good.

— Alex Konrad (@alexrkonrad) May 9, 2019

The biggest of Aperol Spritz's biggest flaws, according to Peppler, was the low-budget sparkling wine some bartenders used to create the cocktail. Folks on the Internet had an easy fix: Swap the poor tasting prosecco for something more appetizing.

Then there was the branding campaign that Peppler also took issue with. Campari America, the creator of Aperol, did an aggressive push for higher sales with a coast-to-coast campaign back in 2017, and that effort did bring a flood of Aperol in the States, which has led to overexposure and oversaturation.

But the numbers don't lie. Campari saw a 9.6 percent rise in sales between January and March this year after only seeing a 2.2 percent raise during the same timeframe in 2018, according to Reuters.

Those type of figures seems to fall in line with the biggest counter-argument many people had in response to the article: Just because you don't like it doesn't mean everyone else shouldn't.

See a few reactions to the Aperol Spritz takedown below.

truly the worst take of all time and anyone who agrees will be B L O C K E D https://t.co/IwHbQpSmDZ

— Laura Franco (@lcf42) May 9, 2019

Alternate headline “I don’t like an Aperol Spritz.”

Better addition: “…but it’s ok if you do!”

BECAUSE PEOPLE CAN JUST LIKE WHAT THEY LIKE UNLESS IT IS OBJECTIVELY BAD.

— Andrea Garcia (@AKGarcia331) May 9, 2019

Whatever I started liking aperol spritz in FRANCE ok??????,,,, so it’s cool.

— tanvi (@Tanvim) May 9, 2019

"Look, @nytimes, I just want to talk!" I said, taking out my earrings. https://t.co/Y66woi34Xz

— Alex Palombo (@AlexPalombo) May 9, 2019

That article is sheer blasphemy. The Aperol Spritz is a delightful drink!

— Amy Winston (@_AmyWinston) May 9, 2019