By Amanda Castro
Associate News Editor
0
Share
Newsweek is a Trust Project member
See more of our trusted coverage when you search.Prefer Newsweek on Googleto see more of our trusted coverage when you search.
Apple's September 2025 event introduced the full iPhone 17 lineup, marking a major shift in design, performance, and pricing. With every model now starting at 256GB of storage, Apple is positioning its latest devices as more powerful and future-ready. The spotlight is on the ultra-thin iPhone Air and the redesigned iPhone 17 Pro, which CEO Tim Cook called "by far the most advanced iPhone ever."
What to Know:
- All iPhone 17 models now start with 256GB of storage
- iPhone 17 priced at $799; iPhone Air at $999
- iPhone 17 Pro starts at $1,099; Pro Max at $1,199
- Pre-orders begin Friday, September 12
- In-store and online availability starts Friday, September 19
- iPhone 17 Pro features vapor chamber cooling and a larger battery
Newsweek's live blog is closed.
Sep 09, 2025 at 02:59 PM EDT
Apple’s iPhone 17 launch fails to impress: ‘This was not too exciting’
Apple's latest product showcase may have delivered faster, lighter, and more efficient devices—but it didn't move the market. In an exclusive comment to Newsweek, Melissa Otto, CFA and Head of Research at Visible Alpha, said the event "was not too exciting," noting that Apple stock fell 1.5% by the close.
"The theme was performance and refinement, but the market feels underwhelmed," Otto said. The event opened with updates to AirPods and Apple Watch, part of a wearables segment projected to grow in the low single digits and generate a 33% gross margin—lower than the iPhone's 40%.
Otto pointed to the iPhone Air's ultra-thin design and the 17-series camera upgrades as incremental rather than transformative. "The Pro is clearly aimed at content creators, but outside of translation and gaming, AI wasn't emphasized. It felt like an iteration," she added.
According to Visible Alpha consensus, Apple is expected to sell 233 million iPhones this fiscal year, including 27 million 17-series units. That number is forecast to rise to 160 million 17-series units in FY 2026, generating $218 billion in revenue. Promotional trade-ins—up to $1,100 for eligible models—may help drive early adoption.
Still, Otto cautioned that the upgrade cycle may face headwinds. "The iPhone is starting to feel over-engineered. I wonder if my mom cares about any of the new enhancements. The total addressable market could shrink this cycle."
Sep 09, 2025 at 02:50 PM EDT
Apple confirms pricing and release date for iPhone 17, AirPods Pro 3, and new watches
Apple has officially announced pricing and availability for its latest hardware lineup, including the iPhone 17 series, AirPods Pro 3, and three new Apple Watch models. All devices will be available starting September 19, with pre-orders expected to open later this week.
The AirPods Pro 3 are priced at $249, featuring upgraded audio, heart rate tracking, and live translation capabilities.
The Apple Watch SE 3 starts at $249, while the Series 11 begins at $399, offering new health features like hypertension alerts and sleep scoring. The rugged Apple Watch Ultra 3 is priced at $799, with satellite connectivity and a larger display.
For smartphones, the iPhone 17 starts at $799, the ultra-thin iPhone Air at $999, and the high-performance iPhone 17 Pro at $1,099. All models now begin with 256GB of storage, reflecting Apple's push toward more powerful and AI-ready devices.
Sep 09, 2025 at 02:38 PM EDT
Apple Watch Series 11 adds hypertension alerts, sleep score, and 5G
Apple introduced three new smartwatches at its "Awe Dropping" event, headlined by the Apple Watch Series 11. Available for pre-order starting today, the Series 11 starts at $399 and ships September 19. The new model brings health, durability, and connectivity upgrades aimed at making the device more useful day and night.
One standout feature is hypertension detection, which uses Apple's optical heart sensor and a new machine learning algorithm trained on data from over 100,000 participants. The system analyzes heart patterns over 30 days to flag signs of high blood pressure, pending FDA clearance.
The Series 11 also debuts a sleep score feature, offering users a detailed breakdown of sleep quality based on duration, consistency, and wake time. Battery life now reaches 24 hours, and the Ion-X glass display is twice as scratch-resistant thanks to a ceramic coating.
For cellular models, Apple adds 5G connectivity with redesigned antennas for broader coverage and improved efficiency. The watch runs on watchOS 26, featuring the new Liquid Glass interface and watch faces like Flow and Exactograph.
Aluminum models come in Space Grey, Jet Black, Rose Gold, and Silver, while titanium options start at $699 and include cellular by default.
Sep 09, 2025 at 02:26 PM EDT
Apple stock slips 1.5% after iPhone Air and Watch Series 11 reveal
Apple's latest product showcase, which introduced the ultra-thin iPhone Air and the Apple Watch Series 11, failed to spark enthusiasm among investors.
Despite bold claims of innovation and durability, Apple shares dipped approximately 1.5% by the close of its September 9 event.
Sep 09, 2025 at 02:12 PM EDT
iPhone 17 lineup starts at $799, all models begin with 256GB storage
Apple's newly announced iPhone 17 series brings a unified storage upgrade across the board, with every model starting at 256GB.
Pricing begins at $799 for the standard iPhone 17, while the ultra-thin iPhone Air is set at $999. The iPhone 17 Pro comes in at $1,099, and the top-tier iPhone 17 Pro Max is priced at $1,199.
Pre-orders open Friday, September 12, with official availability and in-store purchases beginning Friday, September 19.
Sep 09, 2025 at 02:06 PM EDT
iPhone 17 Pro camera delivers 8x zoom and larger sensor for pro-level reach
Apple's iPhone 17 Pro introduces a major leap in mobile photography with its new 4x Fusion Telephoto system, offering up to 8x optical zoom.
The upgraded telephoto lens allows for smoother transitions across focal lengths, ideal for capturing distant subjects with clarity and precision.
At the heart of the system is a sensor that's 60% larger than the previous generation, enabling better light capture, enhanced detail, and improved performance in low-light conditions. The combination of advanced optics and computational photography gives users a longer reach without sacrificing image quality.
Sep 09, 2025 at 02:03 PM EDT
iPhone 17 Pro redefines performance with vapor cooling, A19 Pro chip, and record battery life
...
Apple has unveiled the iPhone 17 Pro, calling it "by far the most advanced iPhone ever," with a complete internal redesign aimed at redefining the Pro experience. The device introduces a new thermal management system featuring a vapor chamber, allowing for better heat dissipation and enabling a larger battery housed beneath a redesigned rear plateau.
Available in refined silver, cosmic orange, and deep blue, the iPhone 17 Pro combines style with durability, featuring a ceramic shield back and upgraded Ceramic Shield 2 front glass that offers 3x better scratch resistance than the previous generation.
Powered by the A19 Pro chip with a 6-core CPU and 6-core GPU, the device delivers 40% better sustained performance than the iPhone 16 Pro, supported by increased memory and a new display engine.
The iPhone 17 Pro Max also sets a new benchmark for battery life, offering up to 39 hours of video playback—making it the longest-lasting iPhone ever released.
Sep 09, 2025 at 01:50 PM EDT
New camera in iPhone Air
...
Sep 09, 2025 at 01:49 PM EDT
iPhone Air launches with titanium frame, A19 Pro chip, and Wi-Fi 7 support
Apple has introduced the iPhone Air, its thinnest and most power-efficient smartphone to date. Built with a titanium frame, the device exceeds industry durability benchmarks and is more resilient than any previous iPhone. It's available in four finishes: Space Black, Cloud White, Light Gold, and Sky Blue.
Under the hood, the iPhone Air is powered by the A19 Pro chip, featuring a 6-core CPU and 5-core GPU with advanced neural accelerators. Apple claims it delivers "MacBook Pro levels of compute in an iPhone," making it the fastest smartphone processor on the market.
Connectivity also gets a boost with Apple's new N1 wireless system, enabling Wi-Fi 7 for faster speeds and lower latency. The custom-designed C1X modem improves efficiency, using 30% less energy than previous models.
Sep 09, 2025 at 01:44 PM EDT
iPhone Air debuts as Apple’s thinnest and most durable smartphone yet
...
Apple has introduced the iPhone Air, calling it the "newest member of the iPhone family" and a bold reimagining of its flagship design. With a radically thin frame and lightweight build, the device is engineered to feel nearly weightless—"it seems to disappear in your hands," Apple said during the launch.
Despite its slim profile, the iPhone Air features Apple's most durable design to date. A ceramic shield now encloses titanium on both sides, enhancing drop and scratch resistance without adding bulk. The camera system also received a structural overhaul, with Apple "redesigning our iconic plateau" to accommodate the new form factor.
Battery life remains a standout, with Apple touting "remarkable" all-day performance thanks to efficiency gains from the A19 chip and optimized internal architecture.
Sep 09, 2025 at 01:41 PM EDT
iPhone 17 features revealed
...
Sep 09, 2025 at 01:40 PM EDT
iPhone 17 camera upgrades include 48MP ultra wide and smarter selfie experience
Apple's iPhone 17 introduces significant camera enhancements, led by a new 48-megapixel ultra-wide lens that captures significantly more detail across expansive scenes. The upgrade supports sharper landscape shots, improved low-light performance, and deeper integration with Apple's Pro Camera tools.
On the front, the iPhone 17 debuts a square-shaped Center Stage selfie camera with increased pixel density and the widest field of view ever on an iPhone. The new sensor enables high-resolution photos and videos without needing to rotate the device for landscape framing.
AI-powered framing automatically expands the field of view to include more subjects, making group shots and video calls more dynamic and seamless.
Sep 09, 2025 at 01:37 PM EDT
iPhone 17 launches with durable design, A19 chip, and smarter display tech
Apple has officially introduced the iPhone 17, calling it "unlike anything we have ever created" and "raising the bar" for its flagship smartphone line. The new model features a refined 6.3-inch display with thinner borders, enhanced outdoor readability, and ProMotion technology with an adaptive refresh rate that drops to 1Hz for always-on use.
Durability takes center stage with Ceramic Shield 2, offering 3x better scratch resistance, a new Apple design coating for added hardness, and a seven-layer anti-reflective finish. These upgrades aim to protect the device from everyday wear without compromising aesthetics.
Powered by the A19 chip, the iPhone 17 delivers faster performance and improved efficiency through a 6-core CPU, 5-core GPU, updated display engine, and enhanced neural engine. Increased memory bandwidth supports Apple Intelligence features in iOS 26, enabling smarter on-device processing.
Battery life also sees a boost, with up to eight more hours of video playback compared to the iPhone 16, making the iPhone 17 a robust upgrade in both form and function.
Sep 09, 2025 at 01:29 PM EDT
Apple Watch Ultra 3 Unveiled With Largest Display, 5G, and Satellite Connectivity
Apple has officially introduced the Apple Watch Ultra 3, delivering its most advanced smartwatch yet. The new model features a redesigned wide-angle OLED display with thinner bezels, resulting in the largest screen ever on an Apple Watch. The increased viewing area enhances readability and supports a new exclusive watch face called "Waypoint," tailored for outdoor navigation and exploration.
Connectivity sees a significant upgrade with the addition of 5G cellular support and a "huge leap forward" in satellite messaging capabilities, enabling emergency communication in remote areas. Apple also redesigned the radio and antenna system to improve signal reliability across diverse environments.
The Ultra 3 includes a larger battery rated for up to 42 hours of use, making it ideal for extended adventures. It's available in two finishes—black titanium and natural titanium.
Sep 09, 2025 at 01:26 PM EDT
A look at the new Apple Watch 11
...
Sep 09, 2025 at 01:23 PM EDT
Apple Watch 11 to detect hypertension, improve sleep data collection
Apple Watch Series 11 introduces two major health upgrades aimed at preventive care and wellness monitoring. The new model includes a hypertension detection feature that can alert users to elevated blood pressure trends over time. While not a medical-grade diagnostic tool, Apple is seeking FDA clearance to validate the feature for broader health applications.
Complementing its heart health tools, the Series 11 also debuts a new sleep score system. This feature analyzes sleep duration, consistency, and recovery patterns to provide users with a daily score reflecting overall sleep quality. Integrated with watchOS 26, the sleep score aims to help users make informed adjustments to improve rest and recovery.
The watch will also get up to 11 hours of battery life.
Sep 09, 2025 at 01:20 PM EDT
Apple Watch Series 11 Debuts With 5G, Scratch Resistance, and Advanced Health Features
Apple's Stan Ng introduced the Apple Watch Series 11 at today's event, highlighting major upgrades in durability, connectivity, and wellness tracking. The new model is now twice as scratch-resistant, making it more resilient for everyday wear and active use.
For the first time, Apple Watch includes 5G connectivity, offering faster performance and broader coverage while using less battery than previous models. The device runs on watchOS 26, which introduces a sleek new "Glow" watch face featuring Apple's Liquid Glass design language.
Health tracking sees a significant boost, with expanded support for cycle tracking, mental health monitoring, heart health alerts, and enhanced sleep analysis.
Sep 09, 2025 at 01:18 PM EDT
When are the AirPods Pro 3 releasing?
Apple officially announced the AirPods Pro 3 during its September 9 "Awe Dropping" event at Apple Park.
Pre-orders begin Friday, September 12, and the earbuds will be available in stores and online starting Friday, September 19.
Sep 09, 2025 at 01:12 PM EDT
AirPods Pro 3 add heart rate tracking and expanded fitness features
Apple's AirPods Pro 3 are taking a significant leap into health and fitness with the introduction of in-ear heart rate sensing. Using optical sensors embedded in each earbud, the new feature monitors blood flow during workouts and syncs seamlessly with the Apple Health and Fitness apps.
Alongside the hardware upgrade, Apple has launched a redesigned workout experience in the Fitness app. Users can now track over 50 different workout types, from HIIT and dance to outdoor cycling and rowing, with real-time metrics displayed on connected devices.
Sep 09, 2025 at 01:09 PM EDT
AirPods Pro 3 introduce live translation with gesture control and adaptive noise reduction
Apple has unveiled a new live translation feature for AirPods Pro 3, designed to streamline multilingual conversations using a simple gesture. By pressing both stems simultaneously, users can activate real-time translation via the iPhone's Translate app, enabling seamless communication across languages.
During translation, Active Noise Cancellation (ANC) intelligently lowers the volume of the person speaking, allowing the AirPods to prioritize translated audio without fully muting the environment.
Sep 09, 2025 at 01:08 PM EDT
AirPods Pro 3 unveiled with 2x better noise cancellation and enhanced soundstage
At Apple's September event, VP of Hardware Engineering Kate Bergeron unveiled the AirPods Pro 3, highlighting major upgrades in audio clarity and noise control. The new earbuds feature a widened soundstage and refined vocal rendering, designed to deliver immersive listening across genres.
A key innovation is the introduction of foam-infused ear tips, which improve fit and acoustic isolation. Apple claims the AirPods Pro 3 offer twice the active noise cancellation (ANC) performance of the AirPods Pro 2, and four times that of the original AirPods Pro.
Sep 09, 2025 at 01:04 PM EDT
‘Biggest leap ever for iPhone’
Tim Cook said as the event began that today is a big day for AirPods, Apple Watch, and that they are taking the "biggest leap ever for iPhone."
Sep 09, 2025 at 01:02 PM EDT
Event kicks off
The Apple Event is now streaming live on the brand's website.
Tune in above and watch out for our updates.
Sep 09, 2025 at 12:58 PM EDT
Apple set to unveil iPhone 17 amid trade war and tariff pressures
Apple is set to launch its iPhone 17 lineup today, marking the first major product release since President Donald Trump returned to office and reignited trade tensions with China. The new devices arrive under the shadow of a 25% import duty, fueling speculation of Apple's first across-the-board price hike in five years.
Despite calls from the Trump administration to shift iPhone production to the U.S., Apple continues to rely on manufacturing hubs in China and India. CEO Tim Cook has pledged $600 billion in U.S. investments and offered diplomatic gestures—including a gold-based statue—to ease tensions, but tariffs remain in place.
The iPhone 17 series may include a new ultra-thin "iPhone Air" model, alongside modest upgrades in camera performance, battery life, and AI integration. However, key features like a more intelligent Siri have been delayed until 2026, tempering expectations for this year's launch.
Sep 09, 2025 at 12:43 PM EDT
Apple Event predictions: What we can expect as you catch up
Apple's September 2025 event is set to unveil a wave of new products, with the iPhone 17 lineup leading the charge. According to several outlets and rumors, four models are expected: iPhone 17, 17 Pro, 17 Pro Max, and a new ultra-thin variant dubbed iPhone 17 Air. The Air model may replace the Plus and feature a 6.5-inch display, 48MP rear camera, and slimmer battery profile.
Also anticipated are updates to the Apple Watch Series 11 and Apple Watch Ultra 3, which could include satellite messaging and 5G support. AirPods Pro 3 may debut with health tracking features and real-time translation, though Apple has yet to confirm.
The devices will run iOS 26, introducing a "Liquid Glass" UI, revamped Messages and Photos apps, and new customization tools. While foldable iPhones and new MacBooks are not expected today, Apple may tease future releases later in the year.
Sep 09, 2025 at 12:29 PM EDT
Steve Wozniak at Apple event
Steve Wozniak, who co-founded Apple with Steve Jobs in a Cupertino garage in 1976, was spotted at today's event.
Steve Wozniak is at the Apple event today
— Steve Kovach (@stevekovach.bsky.social) September 9, 2025 at 11:56 AM
Sep 09, 2025 at 12:16 PM EDT
AirPods Pro 3 leak suggests September 9 launch via Best Buy reward offer
A Reddit user has uncovered what appears to be an early confirmation of the AirPods Pro 3 launch, spotted in a $20 My Best Buy reward promotion tied to the new earbuds. The offer, which surfaced ahead of Apple's "Awe Dropping" event, lists September 9 as the official on-sale date.
While Apple typically keeps product launches under wraps, it's not unusual for retailers to receive advance notice or inventory ahead of announcements. The leak adds weight to rumors that AirPods Pro 3 will be available immediately following today's keynote.
Expected upgrades include a heart rate sensor, improved fit, and a smaller charging case, though Apple has yet to confirm any features. If accurate, the Best Buy listing signals a swift rollout for Apple's next-gen wireless earbuds.
best buy leaked airpods pro 3 ahead of the event
r/AirpodsPro
Sep 09, 2025 at 11:57 AM EDT
Apple may drop numbering for next iPhone, leak reveals ‘iPhone Air’ branding
A new leak from a trusted source, Ice Universe, suggests Apple is abandoning its traditional numbering system for the iPhone lineup. According to images shared on X, warranty documentation inside the retail box refers to the device simply as "iPhone Air," with no mention of a model number.
Sep 09, 2025 at 11:28 AM EDT
Tim Cook shares photo on X
Apple CEO Tim Cook continues his long-standing tradition of posting a photo from Apple Park in Cupertino, California, each time the company unveils new products.
Sep 09, 2025 at 10:56 AM EDT
AirPods Max 2 likely delayed until 2025 or later, true upgrade still unconfirmed
Apple's premium over-ear headphones, the AirPods Max, have yet to receive a full second-generation update despite persistent rumors. The most recent refresh—adding USB-C charging and new color options—was not a true successor, with Apple still listing the product as AirPods Max.
Industry sources suggest that a genuine AirPods Max 2 may not arrive until mid-2025 or even 2027. Expected upgrades include a new H2 chip, improved noise cancellation, and support for lossless audio, though Apple has yet to confirm any details.
Sep 09, 2025 at 10:38 AM EDT
Apple TV 4K 2025 may feature camera, faster chip, and Dolby Vision 2 support
The Apple TV 4K (3rd Gen) remains a top-tier choice for premium streaming, consistently outperforming rivals like Amazon Fire TV, Roku, and Google TV in audio and video quality. However, with the current model aging, speculation is mounting about a possible refresh.
While Apple hasn't confirmed a new device, rumors suggest the next Apple TV 4K could feature an integrated camera for FaceTime and smart home functions, a next-gen A18 chip for faster performance, and upgraded Wi-Fi—possibly Wi-Fi 6E or 7. Industry watchers also anticipate support for Dolby Vision 2, which introduces AI-powered "Content Intelligence" for optimized picture settings.
Despite the lack of concrete details, expectations are high that Apple will unveil the new streaming box before year's end. Until then, the 3rd Gen model remains the benchmark for home theater excellence.
Sep 09, 2025 at 10:25 AM EDT
Apple Intelligence in iOS 26 shows promise, but Siri overhaul still distant
Apple Intelligence, the company's suite of on-device AI tools, debuts in iOS 26 with features like Visual Intelligence, which can extract details from screenshots and automatically update calendar events. While these additions offer practical enhancements, Apple appears poised to spotlight hardware upgrades—especially the iPhone 17 lineup—at its September 9 event.
Despite early excitement, a major Siri overhaul is unlikely to arrive this cycle. Reports suggest Apple's generative AI-powered assistant remains in development, with a full rollout expected no earlier than 2026. For now, Apple Intelligence will focus on incremental improvements across apps, including smarter messaging, photo organization, and real-time translation.
Sep 09, 2025 at 10:07 AM EDT
iPhone 17 pre-orders expected September 12, full release on September 19
Apple's iPhone 17 lineup is expected to follow the company's familiar launch pattern, with pre-orders likely opening on Friday, September 12, and in-store availability beginning Friday, September 19. This timeline aligns with Apple's typical two-week rollout following its annual fall keynote, which takes place September 9.
Industry watchers anticipate the same cadence for the iPhone 17, iPhone 17 Air, and Pro models. Customers eager to upgrade should prepare for early morning pre-order windows, typically starting at 5 a.m. PT via Apple's website and app.
The release will coincide with the rollout of iOS 26, bringing new features like Liquid Glass UI and enhanced camera tools across the new devices.
Sep 09, 2025 at 09:51 AM EDT
AirPods Pro 3 expected to launch with heart rate sensor, new design
Apple is expected to unveil the AirPods Pro 3 at its September 9 event, with Bloomberg's Mark Gurman confirming the addition of a heart rate monitor as the standout upgrade. The new earbuds will also feature a redesigned shape for improved fit and a revamped charging case, likely slimmer and more streamlined.
While the health-focused enhancements mark a notable shift, Gurman reports that users shouldn't expect significant changes to audio quality or active noise cancellation. The AirPods Pro 3 will be Apple's first significant update to the line since 2022.
Sep 09, 2025 at 09:37 AM EDT
iPhone 17 price rumors split as Pro models may see $100 hike
As Apple prepares to unveil the iPhone 17 lineup, pricing speculation remains divided. Some analysts expect the standard iPhone 17 to maintain its predecessor's $799 starting price, while the Pro models may begin at $999.
However, recent reports suggest a potential $100 increase for the iPhone 17 Pro, driven by expanded base storage and advanced hardware upgrades. If accurate, this would mark the first price hike for Apple's Pro-tier phones in eight years.
The rumored iPhone 17 Air, replacing the Plus model, could debut at $899–$949, offering a slimmer design and mid-tier specs. Apple has yet to confirm pricing, but all eyes are on today's "Awe Dropping" event for final details.
Sep 09, 2025 at 09:25 AM EDT
Apple’s iOS 26 brings liquid glass interface to iPhones: Top features and rollout details
Apple's iOS 26 update introduces a striking new design language called Liquid Glass, marking the platform's most dramatic visual overhaul since iOS 7. The translucent, fluid interface creates seamless transitions across lock screens, widgets, and system apps, offering a more immersive and modern user experience.
Beyond aesthetics, iOS 26 includes a more intelligent Siri with improved contextual awareness, a redesigned Photos app with carousel-style highlights, and enhanced search capabilities. The update is compatible with iPhone 11 and newer models, including the upcoming iPhone 17 series.
Apple is expected to begin rolling out iOS 26 between September 15 and 16, shortly after its fall product launch. Users can download the update by navigating to Settings > General > Software Update and following the on-screen instructions.
...
Sep 09, 2025 at 09:13 AM EDT
Fresh iPhone 17 rumors: Vapor Chamber Cooling, Bold Colors and Major Camera Upgrades
Apple's iPhone 17 Pro and Pro Max are expected to debut with a significant internal upgrade: a vapor chamber cooling system designed to improve heat dissipation during high-performance tasks like gaming and video capture. Bloomberg's Mark Gurman highlighted the feature as a key talking point ahead of Apple's September 9 event.
The new thermal system marks a shift from Apple's traditional graphite-based cooling, aligning the iPhone more closely with high-end Android competitors. Alongside this, Gurman points to external design changes, including a revamped camera layout and two striking new color options—orange and blue.
Camera improvements are also in focus, with all lenses reportedly upgraded to 48MP sensors and enhanced optical zoom capabilities.
Sep 09, 2025 at 09:06 AM EDT
Everything we know about Apple’s iPhone 17 lineup
Apple's iPhone 17 series, set to debut at today's "Awe Dropping" event, marks one of the most significant design shifts since the iPhone X. The lineup will include four models: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new rumored ultra-thin iPhone 17 Air. Notably, Apple is discontinuing the "Plus" variant due to lackluster demand.
The rumored iPhone 17 Air is expected to feature a sleek 6.6-inch display and a chassis as thin as 5.5mm, positioning it as a mid-tier option between the base and Pro models. All four devices will support ProMotion with 120Hz refresh rates, enabled by LTPO OLED panels, bringing smoother visuals to the entire lineup.
Design changes include a horizontal camera bar on the Air and Pro models, while the Pro Max may introduce triple 48MP lenses and 8K video recording. The Air is expected to feature a single 48MP rear camera and be among the first to utilize Apple's in-house Wi-Fi 7 and 5G modem chips.
Internally, the Pro models are expected to run on the A19 Pro chip with vapor chamber cooling, while the Air and standard iPhone 17 will use the standard A19. RAM upgrades push the Air and Pro models to 12GB, with the base model retaining 8GB.
Color options may include black, silver, gold, and light blue, and Apple is rumored to introduce new "TechWoven" cases with improved durability. Pricing is projected to start at $799 for the iPhone 17, with the Air ranging from $899 to $949.
Sep 09, 2025 at 08:58 AM EDT
How to watch Apple’s annual event
Apple's highly anticipated fall product launch kicks off today at 1 p.m. ET/10 a.m. PT from Apple Park in Cupertino, California. The keynote, branded as the "Awe Dropping" event, is expected to showcase the iPhone 17 series, including a rumored ultra-thin iPhone 17 Air, alongside updates to the Apple Watch and AirPods Pro.
The event invite, sent out August 26, features a dynamic Apple logo that shifts from blue to orange when interacted with online—possibly hinting at the new Liquid Glass design language in iOS 26. The operating system is slated to bring visual enhancements and new features like group chat polls and improved spam detection.
Speculation around the iPhone 17 lineup suggests notable upgrades: the Air model may prioritize sleek design over battery capacity, while the Pro and Pro Max versions could introduce scratch-resistant displays, 8x telephoto lenses, and larger batteries. All models are expected to run on Apple's in-house C1 5G modem and Wi-Fi chips.
Also on deck: the Apple Watch Series 11, likely featuring minor refinements, and the AirPods Pro 3, which may include a slimmer case and enhanced audio capabilities. While a major Siri overhaul is unlikely to debut today, Apple may preview other AI-driven features under its Apple Intelligence umbrella.
Viewers can stream the event live via Apple's website or YouTube channel, with real-time coverage from Newsweek.
Sep 09, 2025 at 08:51 AM EDT
Apple Watch Ultra 3 gets major upgrade as series 11 sticks to minor tweaks
Apple's September 9 event is expected to bring modest changes to the Apple Watch Series 11, according to Bloomberg. The new model will reportedly retain the Series 10's design, with only incremental updates like a brighter display for improved outdoor visibility. No major health features or redesigns are anticipated this cycle.
In contrast, the Apple Watch Ultra 3 is poised for its first substantial refresh since the original Ultra debuted in 2022. Bloomberg reports that the wearable will feature satellite messaging capabilities and a larger display — a notable shift that could enhance usability for outdoor and adventure-focused users.
Sep 09, 2025 at 08:48 AM EDT
Apple Store will ‘be right back’ as it is down ahead of keynote
The Apple Store is currently down as fans await the unveiling of the new and updated products.
Apple tends to go down as part of the launch day of new products and will be functioning again later today.
...
View 0 Comments
Submit Correction
View Editorial & AI Guidelines