Apple's New Credit Card Should Be Kept Away From Leather And Denim and People Are Confused

Apple has advised owners of its new credit card "Apple Card" to keep the product away from leather and denim. Keeping the card in a leather wallet or in the pocket of a pair of jeans could cause "permanent discoloration." This announcement has caused an outpouring of jokes after people read how easily the card could be damaged.

.@Apple says clean Apple Card with a microfiber cloth, avoid contact with leather and denim

— AppleInsider (@appleinsider) August 21, 2019

One twitter user said on Thursday, "Guess I will have to throw out all my denim jeans and no longer use my leather wallets." Another pointed out sarcastically, "Clean with special cloth, Don't put in your wallet or pocket. Seems reasonable."

I got a new outfit for use with my Apple Card.

— Jason Hirschhorn (@JasonHirschhorn) August 22, 2019

“Avoid contact with leather and denim”
*looks at wallet*
*looks at pants*

— Kyle (@The_KMich) August 21, 2019

The Apple Card is a relatively plain matte white credit card made of titanium, which was designed to stand out against other credit cards.

With Apple Cards making its way into the hands of consumers across the U.S. this week, Apple offered up a few tips for cleaning, caring for and storing the titanium card with its specialized finish.

Apple Card
EO Tim Cook speaks during a company product launch event at the Steve Jobs Theater at Apple Park on March 25, 2019 in Cupertino, California. Apple announced the launch of it's new video streaming service, unveiled a premium subscription tier to its News app, and announced it would release its own credit card, called Apple Card. (Michael Short/Getty Images)

A "How to clean your Apple Card" explainer was posted to Apple's website as a Support Pages document on Tuesday, describing what steps users should take to maintain the condition of their shiny new credit card.

If and when the card gets grimy, Apple suggests wiping it gently with a soft, slightly damp, lint-free microfiber cloth. As a second step, users can moisten a microfiber cloth with isopropyl alcohol and wipe again. Basic household cleaners, compressed air, aerosol sprays, solvents, ammonia or abrasives should not be applied to Apple Card, Apple said.

"Don’t put the Apple Card in your wallet. Hang in a floating glass frame in a dimly lit, year round 70 degree, humidity controlled location. No flash photography please."

— Mac Cormier (@maccormier) August 21, 2019

They also said certain fabrics like leather and denim (two very common fabrics that people may keep credit cards near) could permanently discolor the card's matte white finish, which is achieved through a multi-layer coating process. That same coating might be damaged if it comes in contact with hard surfaces or materials.

siri what are most wallets made of
siri whats the most common material used in pants

— admiral ron of the crustacean nation (@ronnyravegan) August 21, 2019

As AppleInsider noted in its unboxing and hands-on last week, the white layer covers the face and back of the Apple Card. Logos for Apple, Goldman Sachs and Mastercard are etched through the finish and into the titanium card below, while the cardholder's name is printed on the front surface.

From "You're holding it wrong" to "You own the wrong wallet and wear the wrong pants"

— DaniÆl ☹☹☹☹ Cheng (@erigion) August 21, 2019

Because it's a credit card with a magnetic stripe, Apple Card should also not be stored or placed near magnets as the strip could become demagnetized.

The new credit card was announced in March as part of Apple's push into services. The company also announced a new television streaming platform, gaming portal and enhanced news app.