A s retirement portfolios shrink, it's inevitable that some older Americans will consider going back to work. That's a good thing, says Marc Freedman, author of "Encore: Finding Work That Matters in the Second Half of Life." He told NEWSWEEK's Caitlin McDevitt why retirees shouldn't polish their golf clubs just yet.
In our advertising-driven society, political candidates have to carefully define their brands. A marketing expert explains how it's done—and how it can go wrong.