Howard Fineman

Fineman: America's New Tribes

As neighborhoods and schools become more diverse, marriages become more mixed and social hierarchies break down, old lines are getting blurry.

Fineman: Obama's Brand-Name Strategy

Barack Obama lives by brands, from his white sox cap to his Harvard Law connections to his campaign's rising-road logo. In 2008 he became a global brand—a "tangible, visual articulation of a 'thought style'," as marketing guru Jonah Disend puts it.Having won as one, the president-elect is now busy branding his administration with big-time political and business names that are products of big-time institutions—the Ivy League, the Marine Corps, the Fed.