Crowning the Rulers of the Road:
Newsweek Automotive Consumer Awards
The Newsweek Automotive Consumer Awards recognize America’s favorite vehicle brands. The survey, a collaboration between Newsweek and TechnoMetrica, ranks automotive brands that consumers most want to buy and those they are currently driving most often. We also assessed brand loyalty—when a consumer’s most desired vehicle brand is also the brand the person drives the most.
The results are based on responses from approximately 10,000 live telephone interviews conducted by TechnoMetrica over a 12-month period. The data were weighted by age, gender, region and race according to the latest U.S. Census figures.
For more information regarding this survey, visit the methodology page.