AXE Body Spray Has the Best Response to 'Straight Pride' Parade Sponsorship Claim

Following the announcement of a "Straight Pride" Parade in Boston Tuesday, many took to Twitter to express their support or opposition. One tweet, which made light of the situation, gained a lot of attention and triggered a reaction by AXE body spray.

The initial tweet was written by Tony Posnanski Tuesday and listed stereotypical heterosexual and conservative "floats" that would sponsor the Straight Pride Parade. From "Tomi Lahren riding a Swastika" to a bag of Doritos, AXE wanted to make it clear that they did not belong on the list.

Floats for the Straight Pride Parade...

- Giant AXE body spray
- Bag of Doritos
- Big Mountain Dew
- Tomi Lahren riding a Swastika
- Jacob Wohl waving on a Twinkie
- Charlie Kirk in a diaper
- The curly hair gun girl in a beige leotard riding an AR-15
- Giant Parent’s basement

— Tony Posnanski (@tonyposnanski) June 4, 2019

"We'll be at the parade that matters and this one isn't it," the official Twitter account of AXE wrote Wednesday.

One woman–under the Twitter handle of @karmatastrophe–responded to AXE's tweet, saying the company was "uninclusive" and "intolerant."

"Good to know you don't support straight people," @karmatastrophe fired back. "How very uninclusive and intolerant of you. My straight son and my straight partner have decided to no longer use your products since you don't support them."

"I'm glad because I think @Axe smells like garbage. #stayoutofpolitics," she added.

Gay rights are human rights but go off jill

— AXE (@AXE) June 5, 2019

As previously reported, the parade as a "tentative date" of August 31 and is currently backed by straight advocacy group Super Happy Fun America.

"Straight people are an oppressed majority. We will fight for the right of straights everywhere to express pride in themselves without fear of judgment and hate," John Hugo, President of Super Happy Fun America said via the organization's website. "The day will come when straights will finally be included as equals among all of the other orientations."

"Unfortunately, the City of Boston has discriminated against our sexual orientation by denying us the opportunity to raise the flag at City Hall," the Super Happy Fun America website states. "We will continue to fight for equality until the Walsh administration embraces our community and a more progressive vision of the future."

Hugo was initially denied his requests for a parade and for the straight flag to be displayed on City Hall's flag poll but remained "determined" to have his terms met.

List of Hugo's demands via Super Happy Fun America blog post:

  • Same parade route as the Boston Pride parade
  • Same accommodations as the Boston Pride parade including street closings and the inclusion of vehicles and floats
  • Permission to raise the Straight Pride Flag on Boston City Hall flag poles
  • Add "S" to LGBTQ because it's more inclusive that way
Pride activists, India
Indian activists and members of the lesbian, gay, bisexual, and transgender (LGBT) community take part in a pride parade in Siliguri on December 30, 2018. Google has marked Gay Pride with its latest Doodle. Getty Images/DIPTENDU DUTTA/AFP