British Bakery Owner Rages After Customer Reports Him for 'Illegal' U.S. Sprinkles

A bakery has been embroiled in a bitter saga over "illegal sprinkles."

Get Baked, an independent bakery in Leeds, United Kingdom, revealed in a series of humorous and embittered Facebook posts that it had been reported for using American sprinkles, which contain some E-numbers that are banned in Britain.

The sugary decorations are apparently vital to the businesses' "Birthday Bruce's" cakes and "Raspberry Glazed Donut Cookies."

In the first post on October 3, Rich Myers said: "This weekend has been utterly sensational, we've had customer visits from countless cities, sold f*** tonnes of Bruce in various forms, oh and not to mention a lovely visit from Trading Standards [the British consumer watchdog] on Friday after someone reported us for using what are apparently illegal sprinkles."

He went on to add that: "The sprinkles are imported from USA and may contain colourings that aren't allowed over here. They're being tested and we will find out next week.... If I can't use them, I won't use any. I will be on sprinkle strike and won't budge for no man."

The bakery boss added that British sprinkles were "totally s**t" and he had "genuinely lost sleep over this."

On October 11, Myers returned to update the business's 54,000 Facebook followers, claiming: "We have heard back from Trading Standards, and have been told that we must cease use of our sprinkles with immediate effect."

He called the saga "truly horrendous ordeal" adding "it is HIGHLY unlikely that we will find any legal sprinkles that we will use as a replacement."

The post ended with an angry jibe at the person who reported the company, writing: "To whoever reported us to Trading Standards, (Dan?) all I have to say is, dear lord, what a sad little life Jane.

this bakery in leeds is having an absolute mare because someone reported them over using illegal sprinkles and it’s just so fucking funny to me pic.twitter.com/pvljZUERl4

— vic🪴 (@viqqyy) October 12, 2021

"My daughter, who is now 7 months, has to live with the fact that daddy can't take her to Disneyland, because man can't sell any f**king cookies. Done and done."

A spokesperson for Trading Standards told BBC that the sprinkles in question contained the E127 food colouring, also know as Erythrosine.

While it is legal in the U.S. it is only approved for use in the Europe and the U.K. for glacier cherries.

The series of Facebook updates were screenshotted and posted to Twitter by an account called Viqqyy, who wrote: "This bakery in Leeds is having an absolute mare because someone reported them over using illegal sprinkles and it's just so f**king funny to me."

Since it was shared on October 12, the tweet has more than 55,600 likes and many people have voiced their amusement at the situation.

ByrneLuc typed: "Whoever reported us to Trading Standards (Dan?)" is the cherry on top of the (non sprinkle coated) cookie."

Paul Lewis joked: "One complaint! it's not like it was hundreds and thousands."

Moespetshop added: "I am extremely passionate about sprinkles" is a statement we can all rally behind."

Newsweek have contacted Get Baked for comment.

Cake with sprinkles
A stock image of a cake covered in sprinkles. On Facebook one bakery launched an angry tirade against the person who reported them to Trading Standards. iStock