Beep Busters

THE BRAND-NEW BEACH Cities Cinema in El Segundo, Calif., has it all: 16 screens, Starbucks coffee and--best of all--a safe haven from distracting beepers and cell phones. The theater offers anxious parents a free silent paging system. Mom and Dad give the babysitter BCC's paging number, pick up a nonbeeping beeper (they vibrate) at the box office and munch popcorn in peace. Why the innovation? Says marketing manager Amy Wood, ""This is L.A. When a cell phone rings in a theater, 30 people check to see if it's theirs.''