Best Online Shops 2022

Licensing

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Methodology

The Best American Online Shops were identified after passing tests based on 51 criteria. A list of more than 9,500 online shops was compiled using Statista and online databases, online directories and price comparison websites. Those with the most American visitors in 2020-2021 were evaluated further. Shops selling mainly digital goods (e.g., netflix. com), subscription-based shops, C2C marketplaces (e.g., ebay.com), B2B shops, showcase websites and shops that do not display their site in English were excluded. Shops were organized according to their main offering into 39 categories. Those that passed the initial screening were tested on 41 objective criteria and 10 subjective criteria on 7 dimensions: structure and usability; trust and security; service and communication; payment; purchase and delivery; technical performance; and likelihood of purchase. A survey of approximately 6,000 American online shoppers was conducted to assess shops' appearance on 10 subjective criteria (e.g., "The homepage is very clear and well structured"). After the test phase, a sub-score for each dimension was calculated and a score out of 10 was determined for each shop. The 1,000 online shops with the highest scores were awarded "Best Online Shops 2022." You can download the complete methodology here.