Beyoncé's Crash Diet Gets Slammed by Some Fans After '22 Days Nutrition' Video Debuts

Some of Beyoncé's fans are not too pleased with "22 Days Nutrition," the crash diet she's promoting. The star revealed in a YouTube video on Wednesday how she got in shape for her dominating performance at Coachella in 2018, which marked her official return since giving birth to twins Rumi and Sir Carter.

Beyoncé's hardcore, plant-based diet drew mixed reviews. Though some said the unforgiving diet works for them, many others said the diet was a counter to messages of body positivity.

22 Day Nutrition works! I did it in 2016 with my mom (because she loves Beyoncé) and lost 20lbs and she lost 15. Some of the recipes are so good that I still use some of them today! 🥰

— ebony devil. (@shanaydeloris) July 25, 2019

Why am I seeing stories about Beyonce endorsing her hardcore Coachella diet, when the stories I was seeing after Homecoming came out were about her complaining she was hungry and that she'd never do it again? Oh right, cause she OWNS A DIET COMPANY.

— badbangsclub (@badbangsclub) July 26, 2019

I don't get why such an unrealistic, extreme #diet is trending.

1. #Beyonce has ppl to prep her meals. The average person doesn't.
2. Cutting out entire food groups isn't necessarily healthy.
3. Beyonce literally mentioned being HUNGRY all of the time.
4. Weight WILL come back.

— Anja Burčak 🧠 (@CalculatingMind) July 25, 2019

Y'all know I love Beyonce. Perhaps a little too much.

But, I'm disappointed to hear her calling her weight post-twins every "woman's nightmare", and promoting a VERY restrictive diet.

Perhaps use your star power to promote body positivity and beauty at any body size. #IMHO

— Joelle Tomlinson (@CTVJoelle) July 25, 2019

The promotional video for "22 Days Nutrition" shows Beyoncé at 5 a.m. on her first day of Coachella rehearsals. She is standing over a scale, which she calls "every woman's nightmare." Speaking about her weight, she continued: "175. Long way to go. Let's get it." Her final weight was never revealed and the diet doesn't say how much weight followers can expect to lose.

Beyoncé collaborated with exercise physiologist Marco Borges, who created the 22 Days Nutrition regime. First-time buyers will pay $99 per year to receive, "recipes, unlimited printable menus and grocery lists, full nutritional analysis for every meal, on-demand help from food coaches 7 days/week." The 22-day regimen is based on the thinking that it takes 21 days to break a habit.

"We're going to go 100 percent plant-based from now through Coachella," Borges said in the Wednesday YouTube video. "We know the power of vegetables, we know the power of plants, we know the power of foods that are unprocessed and as close to nature as possible."

Beyoncé discussed not only wanting to lose weight, but also the importance of feeling good in her body. "It's time to work, so I have to get in that zone, it's like a different headspace," she said. "Me getting the weight off was so much easier than getting back in shape and my body feeling comfortable."

Beyoncé and Jay-Z wrote the foreword to Borges' book on the program. They wrote: "We are not about promoting any one way of living your life. You decide what's best for you. What we are encouraging is for everyone to incorporate more plant-based meals into their everyday lives."

Beyonce at Coachella
Beyonce Knowles performs onstage during the 2018 Coachella Valley Music And Arts Festival on April 21, 2018 in Indio, California. (Kevin Mazur/Getty Images for Coachella)