As Trump Boosts Ad Spend, Biden Unveils $65 Million Splurge in Battleground States

The Biden campaign has announced a $65 million ad spend on the heels of Trump's team also announcing an eight-figure splurge.

The Trump campaign said it would pump the funds into advertisements in several battleground states, though did not specify the exact amounts planned in its bid to boost President Donald Trump's re-election hopes.

On Wednesday, Joe Biden's campaign detailed what it described as its "single largest paid media investment" so far for the Democratic presidential candidate.

"Biden for President is gearing up its paid media offensive, accelerating its spending on the air and digital to reach voters across the country in key battleground states," a statement from the campaign read.

Two new ads will "spotlight families with children who have pre-existing conditions and the importance of protecting their health care."

Others will include sections from Biden speeches, which will show the Democratic presidential candidate "speaking directly to voters about the Trump Administration's failures."

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The Trump campaign said Tuesday its ad spend was part of its "strategic plan."

In a statement, Trump campaign manager Bill Stepien said: "This week's advertising continues our strategic plan to follow the dates on the calendar, the states that are voting early, the data that always guides our decision-making and our pathway."

Newsweek has contacted the Biden and Trump campaigns for further comment.

The Trump campaign spend comes after the president defended his campaign's spending, stating funds were being used on advertising "all over the place."

"We are advertising all over the place, but as much as we do, the Fake News likes to say we aren't," he tweeted Tuesday.

"Just being smart. We have much more money than we had at same time in 2016. Also spending on other, and different, elements of the campaign. Starting to get great poll numbers!"

Stepien had also played down reports questioning the amount already spent by the campaign, and particularly his predecessor Brad Parscale, stating he did not think money would be an issue for the campaign as November 3 nears.

Meanwhile, Biden maintains a steady polling lead in national surveys. The gap has tightened slightly, but not necessarily as much as Trump might need or in the states he requires to enable his chances of securing an Electoral College victory.

Biden is also ahead in several battleground states, which will be key to determining the election outcome.

biden
Democratic presidential nominee and former Vice President Joe Biden exits his plane upon arrival at Orlando International Airport on September 15, 2020 in Orlando, Florida. His campaign has announced a $65 million ad spend, a day after President Donald Trump's team announced a similar investment. Drew Angerer/Getty Images
As Trump Boosts Ad Spend, Biden Unveils $65 Million Splurge in Battleground States | Politics