Brandspark Best New Product Awards 2022

Brandspark Best New Product Awards 2022

In every product category you can think of, American consumers now have almost unlimited choice. You can walk into any large supermarket and easily find 10 or 15 different brands of, say, hand soap, on the shelves. Then you could pull out your phone, look online and find dozens, hundreds, maybe thousands, more being sold everywhere from big retailers like Amazon and Walmart to small specialty stores to innumerable online-only small labels. New brands and varieties pop up everyday. It is probably not much of an exaggeration to say that if you can imagine a kind of hand soap, somebody either makes it now or will be making it soon.

What's true for soap is also true for just about every other category of household consumer product. On the one hand, having a huge and constantly growing array of choices is great for shoppers: now we can pick products not only for price and convenience, but also for how they align with our personal and social values, things which numerous surveys indicate have grown in importance to shoppers as the pandemic has reshuffled our priorities. But unlimited choice also raises the tricky question: how do you pick amongst so many seemingly similar products, par- ticularly when new, supposedly better
ones are constantly arriving?

To help our readers navigate that problem and shop smarter, market research firm BrandSpark®, in partnership with Newsweek, has just named its 14th annual Best New Product Awards winners list. BrandSpark invited consumers to vote on their favorite new products. Then BrandSpark surveyed over 11,000 American consumers and asked them which new products— those launched after July 1, 2021—they not only like, but actually tried and intended to purchase again. The idea was to find people who were not window shoppers intrigued by a shiny new label; but experienced household consumers actually willing and planning to part with their hard-earned cash.

Using the results of that survey, BrandSpark found 61 individual winners in six broad product categories: beauty, food and beverage, health and personal care, home goods, household and tech. We hope that you find this listing of best new products helpful as you make your own buying choices.

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Product SegmentProduct CategoryWinning Product
BeautyFace MoisturizerCetaphil Healthy Radiance Renewing Cream
BeautyLip ColorCovergirl outlast All-Day Lip Color Neutrals Collection
BeautyMakeup PrimerNYX Marshmellow Smoothing Primer
BeautyMascaraL'Oreal Paris Voluminous Noir Balm
BeautyNail PolishSally Hansen Miracle Gel Top Coat
BeautyRetinol SerumNeutrogena Rapid Wrinkle Repair Retinol Face Serum Capsules
BeautyVitamin C Face SerumIT Cosmetics Bye Bye Dullness Serum
Food & BeverageAsian-Inspired Meal (Better-For-You)Nutrisystem Hearty Inspirations Sesame Beef & Broccoli with Brown Rice
Food & BeverageBeef Skillet Meals (Better-For-You)Nutrisystem Hearty Inspirations Merlot Beef with Root Vegetables
Food & BeverageBlock CheeseKerrygold Spicy Irish Cheddar Cheese
Food & BeverageBreakfast (Better-For-You)Nutrisystem Apple Walnut Oatmeal
Food & BeverageBrioche Buns/BagelsALDI-exclusive Specially Selected Brioche Buns
Food & BeverageCBD BeverageKarma CBD Water
Food & BeverageCookiesTrader Joe's Molasses Cookies
Food & BeverageDessert (Better-For-You)Nutrisystem Dark Chocolaty Sea Salt Nut Square
Food & BeverageDipsALDI-exclusive Park Street Deli Dips16 oz. Party Dips
Food & BeverageFlatbread/Pizza (Better-For-You)Nutrisystem Roasted Red Pepper Pesto & Chicken Flatbread & Mediterranean Flatbread
Food & BeverageFrozen Dessert SandwichALDI-exclusive Sundae Shoppe Mini Ice Cream Cookie Sandwich
Food & BeverageFrozen ShrimpChicken of the Sea Crispy Stuffed Shrimp Creamy Garlic & Spinach
Food & BeverageFrozen VegetablesALDI-exclusive Specially Selected Ready to Roast Vegetables
Food & BeverageGoat CheeseALDI-exclusive Emporium Selection Artisan Goat Cheese Assortment
Food & BeverageHealth Beverage2T Biotin Water
Food & BeverageItalian Chicken Meal (Better-For-You)Healthy Choice Max Lemon Herb Chicken Bowl
Food & BeverageJuiceALDI-exclusive Nature's Nectar Aloe Vera Drink Mixed Case
Food & BeverageKeto BarsALDI-exclusive Elevation Keto Bars
Food & BeverageKeto CookiesEnlightened Ready-to-Bake Cookies
Food & BeverageLow Carb BreadALDI-exclusive L'oven Fresh Protein Bread
Food & BeverageMacaronsALDI-exclusive Specially Selected Macarons
Food & BeverageOrganic BreadALDI-exclusive Simply Nature Thin-sliced Organic Bread
Food & BeveragePasta Dinner (Better-For-You)Life Cuisine Gluten Free Lifestyle Pasta Bolognese Bowl
Food & BeveragePasta Ready Made MealALDI-exclusive Priano Cheese & Spinach Manicotti
Food & BeveragePlant-Based ChickenSweet Earth Mindful Chik’n
Food & BeveragePlant-Based Meal (Better-For-You)Clo-Clo Plant Based Shrimp Entree Bowl
Food & BeveragePretzelsALDI-exclusive Clancy's Pub Style Seasoned Pretzels
Food & BeverageSalsaOn The Border Squeezable Salsa
Food & BeverageSliced CheeseALDI-exclusive Emporium Cracker Cuts
Food & BeverageStore Brand Cream LiqueurALDI-exclusive Connellys Original Country Cream
Food & BeverageStore Brand Red WineGelson's The Epicure Series Cabernet Sauvignon
Food & BeverageStore Brand Rosé (wine)ALDI-exclusive Exquisite Collection Cotes de Provence Rosé
Food & BeverageStore Brand White WineALDI-exclusive Don't Mind If I Do Sauvignon Blanc
Food & BeverageTortilla ChipsOn the Border Lightly Salted Cafe Style Tortilla Chip
Food & BeverageWaterEssentia Water 2 Gallon Box
Health & Personal CareCBD TopicalsCBD Living Lotion
Health & Personal CareApple Cider Vinegar SupplementBragg Apple Cider Vinegar Supplement
Health & Personal CareCollagen SupplementVital Proteins Peppermint Mocha Collagen Creamer
Health & Personal CareImmune Support SupplementNature's Way Sambucus Relief Gummies
Health & Personal CareKids MultivitaminNature's Truth Just 4 Kidz Multivitamin Gummies + Probiotic
Health & Personal CareAcne Control Facial CleanserCeraVe Acne Control Cleanser
Health & Personal CareBody LotionJergens Body Butter- Sandalwood
Health & Personal CareFacial CleanserCetaphil Gentle Skin Cleanser
Health & Personal CareHand SoapSoftsoap Foaming Hand Soap Tablets
Health & Personal CareNatural DeodorantHello Products Naturally Friendly Deodorants
Health & Personal CareShampoo BarGarnier Whole Blends Shampoo Bars
Health & Personal CareWhitening ToothpasteColgate CO. Oh So Dazzling Enzyme-Powered Whitening Toothpaste
Home GoodsBed in a Box (under $600)Nue by Novaform Advanced support 10-inch uplifting foam mattress
Home GoodsHybrid MattressRestonic Hybrid Mattress
HouseholdIn-Wash Scent BoosterDowny Light In-Wash Scent Booster
HouseholdLaundry DetergentTide Hygienic Clean Heavy Duty 10X Free Power PODS
TechHD WebcamAnkerWork PowerConf C300
TechSmart Home Security Cameraeufy Floodlight Cam 2 Pro
TechSpeakerphonePoly Sync 20

1. Overview
The Best New Product Awards (BNPAs) is the most credible and influential award consumer voted award for consumer products. The program follows a rigorous process of product selection, category definition, and research.

- 100% consumer voted
Winner determination is based 100% on the responses of real category shoppers and verified users of the products.

- Based on verified experience with the products
With an online survey of over 11,500 American shoppers, the BNPAs find real in-market purchasers of the competing products, to identify the ones Americans would spend their hard-earned money on again.

- Managed by market research professionals
Market research professionals at BrandSpark International manage the study. BrandSpark is MRIA Gold Seal certified.

2. Product Nomination
Products were eligible for participation in the 2022 BNPAs if they were launched after January 1, 2021 and represents a meaningful product innovation. Meaningful competitive categories were constructed to ensure that each BNPA winner is truly a superior choice for shoppers. Products from retail or private label brands are eligible and encouraged to compete.

Products are nominated for entry to the Best New Product Awards from a variety of sources:
- A call for nominations is run online allowing consumers to nominate their favourite new products.
- A call for entries is sent to marketers who can enter their new products into the program.
- BNPA program managers and researchers review store shelves, advertising, and industry publications to identify new products of interest to consumers.

3. Category Definition
Each category in the Best New Product Awards must fulfill several requirements:
- The category includes products from at least two manufacturers.
- No manufacturer can 'buy' a win.
- The category definition and name are meaningful to consumers.
- The relation between the competing products must make sense to consumers; the products must be true alternatives in-market.
- BNPA aims to include leading new products in each category.

4. Research and Voting
The Best New Product Awards includes polling of category shoppers and feedback from users of the competing products.

The polling of category shoppers is conducted via online survey. All voters are screened for participation in household shopping and must be purchasers of the specific category in order to vote on products within it. Respondents are recruited from multiple sources to ensure a broad sample representing a true cross-section of American shoppers. The final sample is weighted to a standard national profile of shoppers.

Randomly selected category shoppers are shown an image of the new product's packaging and a short factual concept description. They then rate the product's appeal and their intent to purchase.

Together this ensures that the opinions of real category shoppers and feedback based on verified product experience determine the BNPA winners.

5. Winner Determination
Final determination of the category winners is based on a set formula for the "Best New Product Award Score," calculated from appeal ratings among category shoppers combined with future purchase intent and product superiority ratings from real in-market buyers of the product. The highest BNPA Score determines the category winner. There is only one winner per category.