BrandSpark Most Trusted Awards 2021

By Newsweek

BrandSpark Most Trusted Awards 2021

Asked what we care About when we shop, most of us might cite price or quality or variety of choice. But what we're always looking for, I think, is a brand we can trust.

That's why Newsweek partnered with BrandSpark, a leading market research firm, to create this list for our readers. The BrandSpark Most Trusted Awards (BMTAs) is America's most comprehensive award program focused on trust in consumer brands, service providers and retailers. Over 10,000 shoppers participated in the 2021 Services & E-commerce edition, and 84 service and ecommerce categories were included. These awards are 100 percent consumer-voted by real category shoppers and customers.

Market research professionals at BrandSpark manage the study. Shoppers voted on the BMTAs as part of the BrandSpark American Trust Study meaning that each BMTA winner has access to detailed research on who trusts their brand and why.

SEGMENT	CATEGORY	GOLD	SILVER	BRONZE
E-Commerce	Athletic Shoes	Amazon / Nike (tie)
E-Commerce	Bedding & Linens	Amazon	Bed Bath and Beyond
E-Commerce	Books	Amazon
E-Commerce	Contact Lenses	1-800 Contacts
E-Commerce	Cosmetics	Amazon / Ulta (tie)		Sephora
E-Commerce	Craft Supplies	Amazon / Michaels (tie)		Hobby Lobby / Joann (tie)
E-Commerce	Electronics	Amazon	Best Buy
E-Commerce	General Goods	Amazon	Walmart
E-Commerce	Glasses/Prescription Eyewear	Zenni
E-Commerce	Grocery Delivery	Amazon / Walmart (tie)		Instacart
E-Commerce	Grocery Pick-up	Walmart
E-Commerce	Health & Wellness	Amazon
E-Commerce	Home Décor & Furnishings	Amazon	Wayfair
E-Commerce	Home Exercise Equipment	Amazon
E-Commerce	Home Improvement / Renovation	Home Depot	Lowes
E-Commerce	Home Office Furniture	Amazon	Office Depot	Staples
E-Commerce	Mens Activewear	Amazon	Nike
E-Commerce	Office Supplies	Amazon / Staples (tie)	Staples	Office Depot
E-Commerce	Outdoor Gear	Amazon	REI
E-Commerce	Pet Food & Supplies	Chewy	Amazon
E-Commerce	Sporting Goods	Amazon / Dick's (tie)
E-Commerce	Sports & Fitness Nutrition	Amazon	GNC
E-Commerce	Womens Activewear	Amazon
E-Commerce	Womens Lingerie	Victoria's Secret	Amazon
Online/Apps	Antivirus Software	Norton	McAfee	Avast
Online/Apps	Artisan Marketplace	Etsy
Online/Apps	Buy And Sell Website	eBay	Amazon	Facebook Marketplace
Online/Apps	Childrens Learning App	ABCmouse
Online/Apps	Credit Score Checking Site	Credit Karma	Experian
Online/Apps	Fashion Marketplace Site/App	Amazon
Online/Apps	Fitness Tracking App	Fitbit	MyFitnessPal
Online/Apps	Food Delivery App	DoorDash	Grubhub	Uber Eats
Online/Apps	Home Professional Hiring App	HomeAdvisor	Angie's List
Online/Apps	International Money Transfer Site/App	Paypal	Western Union
Online/Apps	Internet Radio App	Pandora	iHeartRADIO	Sirius / Spotify (tie)
Online/Apps	Job Site/employment Classifieds	Indeed
Online/Apps	Language Learning App	Duolingo	Rosetta Stone
Online/Apps	Local Deals Site	Groupon	Facebook Marketplace
Online/Apps	Music Streaming Service	Spotify	Pandora	Amazon Music
Online/Apps	Online Document Signatures	DocuSign	Adobe
Online/Apps	Online Golf Booking	GolfNow
Online/Apps	Paid-membership Dating Site	Match.com / Tinder (tie)		eHarmony
Online/Apps	Ride Sharing App	Uber	Lyft
Online/Apps	Short-term Rental Booking Site	Airbnb	VRBO
Online/Apps	Site for Printing Services	Vistaprint
Online/Apps	Streaming Service For Kids	Disney+	Netflix	Youtube
Online/Apps	Streaming Service For Quality Content	Netflix	Hulu / Prime (tie)
Online/Apps	Tax Preparation Software	TurboTax	H&R Block
Online/Apps	Vacation Booking Site/App	Expedia	Booking.com
Online/Apps	Video Conferencing App	Zoom
Online/Apps	Website Builder/Platform	Wix / GoDaddy (tie)		WordPress
Online/Apps	Website For Health Information	WebMD
Services	Airline	Southwest	Delta	American
Services	Alarm Service	ADT
Services	Car Rental Service	Enterprise	Hertz	Avis / Budget (tie)
Services	Cashback Rewards Credit Card	Discover	Capital One
Services	Cellular Service Provider	Verizon	AT&T	T-Mobile
Services	Discount Auto Insurance Provider	Geico	Progressive
Services	Discount Cellular Service Provider	Tracfone	Consumer Cellular
Services	Financial Advisory Firm	Fidelity
Services	Flower Delivery Service	1-800-Flowers	FTD
Services	Full Service Auto Insurance Provider	State Farm	Geico
Services	Gas Station	Shell
Services	High Speed Internet Provider	Spectrum	Xfinity	AT&T
Services	Home Insurance Provider	State Farm	Allstate
Services	Home Shopping Network	QVC	HSN	Amazon
Services	Hotel Chain	Hilton / Marriott (tie)		Holiday Inn
Services	Junk Removal Service	1-800-GOT-JUNK?
Services	Life Insurance Provider	State Farm
Services	Loyalty Program	Kroger
Services	Meal Kit Delivery Service	HelloFresh	Blue Apron
Services	No Fee Credit Card	Discover	Capital One
Services	Oil Change Service Chain	Jiffy Lube
Services	Online Investment Management Service	Fidelity	TD Ameritrade
Services	Online-only Bank	Chime
Services	Pest Control Service	Terminix
Services	Roadside Assistance Provider	AAA
Services	Supplemental Health Insurance Provider	United Healthcare	Blue Cross Blue Shield
Services	Tax Preparation Service	H&R Block	TurboTax
Services	Tire Sales & Service Provider	Discount Tire (America's Tire)
Services	Travel Insurance Provider	Allianz
Services	Tv Service Provider	Spectrum / Xfinity (tie)		DIRECTV
Services	Value Hotel Chain	Hilton / Holiday Inn (tie)
Services	Weight Loss Program	Weight Watchers

Methodology:

The polling of category shoppers is conducted via online survey following regular market research best practices. All voters are screened for participation in the specific category in order to vote by naming (unaided) the brand they trust most.

Respondents are recruited via personal invitation from multiple panel sources and weighted to a national profile to ensure a broad sample representing a true cross-section of American adults. Respondents can only contribute one response per cate- gory and there is no path for any brand to direct respondents to the survey to in- fluence the results.

The highest share of citations as Most Trusted brand in each category determines the winner. The margin of victory over the runner-up brand must exceed 3 percent or a tie is declared. Brands must exceed a minimum threshold of citations to be declared a winner.