Brandspark Most Trusted Brands in America 2022

Brandspark Most Trusted Brands in America 2022

Whatever you are shopping for, you want to feel confident about your choices. That's particularly important in a time of uncertainty abroad and inflation here in the U.S., when the cost of many common household items is rising.

To help our readers shop with greater confidence, Newsweek has partnered with leading market research firm BrandSpark® International to highlight the 2022 winners of the BrandSpark Most Trusted Awards for everyday consumer product brands.

The winners were selected based on a survey of U.S. shoppers who shared their thoughts on which brands in 126 categories they trust the most and why. Products were considered in five broad retail sectors; Baby and Kids; Beauty, Cosmetics and Skincare; Food and Beverage; Health and Personal Care; and Home, Household and Pet. The sector with the most winners this year was Health and Personal Care in which 30 products were selected as Most Trusted.

The BrandSpark Most Trusted Awards program helps shoppers identify brands they can rely on based on the experience of thousands of other real consumers. What drives trust? In general, shoppers trust brands that provide detailed information about their products, are transparent about how products are made, offer consistently fair pricing, and respond quickly to consumer issues and questions. We hope you find this listing helpful in making your own selections.