Brandspark Most Trusted Brands in America 2022

Brandspark Most Trusted Brands in America 2022

Whatever you are shopping for, you want to feel confident about your choices. That's particularly important in a time of uncertainty abroad and inflation here in the U.S., when the cost of many common household items is rising.

To help our readers shop with greater confidence, Newsweek has partnered with leading market research firm BrandSpark® International to highlight the 2022 winners of the BrandSpark Most Trusted Awards for everyday consumer product brands.

The winners were selected based on a survey of U.S. shoppers who shared their thoughts on which brands in 126 categories they trust the most and why. Products were considered in five broad retail sectors; Baby and Kids; Beauty, Cosmetics and Skincare; Food and Beverage; Health and Personal Care; and Home, Household and Pet. The sector with the most winners this year was Health and Personal Care in which 30 products were selected as Most Trusted.

The BrandSpark Most Trusted Awards program helps shoppers identify brands they can rely on based on the experience of thousands of other real consumers. What drives trust? In general, shoppers trust brands that provide detailed information about their products, are transparent about how products are made, offer consistently fair pricing, and respond quickly to consumer issues and questions. We hope you find this listing helpful in making your own selections.

Nancy Cooper Signature 2
Brand SegmentCategoryWinner
Baby & KidsBaby FoodGerber
Baby & KidsBaby FormulaEnfamil / Similac (TIE)
Baby & KidsBaby Laundry DetergentDreft
Baby & KidsBaby LotionJohnson's Baby
Baby & KidsBaby MonitorVTech
Baby & KidsBaby Wash / ShampooJohnson's Baby
Baby & KidsBaby WipesHuggies
Baby & KidsBooster SeatGraco
Baby & KidsBreast PumpMedela
Baby & KidsChild Home Safety ProductsSafety 1st
Baby & KidsChildren's Cough MedicineTylenol
Baby & KidsChildren's ThermometerBraun
Baby & KidsChildren's VitaminsFlintstones
Baby & KidsDiapersPampers
Baby & KidsDollsBarbie
Baby & KidsHigh ChairGraco
Baby & KidsInfant / Toddler Car SeatGraco
Baby & KidsJogging StrollerGraco
Baby & KidsStandard StrollerGraco
Baby & KidsToysFisher-Price
Beauty, Cosmetics & SkincareBB CreamMaybelline / CoverGirl (TIE)
Beauty, Cosmetics & SkincareBody LotionJergens / Aveeno (TIE)
Beauty, Cosmetics & SkincareCC CreamIT Cosmetics
Beauty, Cosmetics & SkincareConcealerMaybelline / CoverGirl (TIE)
Beauty, Cosmetics & SkincareEye CreamOlay
Beauty, Cosmetics & SkincareEyebrow MakeupMaybelline
Beauty, Cosmetics & SkincareEyelinerMaybelline
Beauty, Cosmetics & SkincareFace CreamOlay
Beauty, Cosmetics & SkincareFace WipesNeutrogena
Beauty, Cosmetics & SkincareFoundationCoverGirl
Beauty, Cosmetics & SkincareHair RemovalNair
Beauty, Cosmetics & SkincareLip ColorRevlon
Beauty, Cosmetics & SkincareLip GlossBurt's Bees
Beauty, Cosmetics & SkincareLipstickRevlon
Beauty, Cosmetics & SkincareMakeup RemoverNeutrogena
Beauty, Cosmetics & SkincareMascaraMaybelline
Beauty, Cosmetics & SkincareMicellar WaterGarnier
Beauty, Cosmetics & SkincareNail PolishOPI / Sally Hansen (TIE)
Beauty, Cosmetics & SkincareNatural CosmeticsbareMinerals
Beauty, Cosmetics & SkincareNight CreamOlay
Beauty, Cosmetics & SkincarePore StripsBiore
Beauty, Cosmetics & SkincareSelf TanningJergens
Beauty, Cosmetics & SkincareTonerNeutrogena
Food & BeverageArtisan FlatbreadStonefire
Food & BeverageBaconOscar Mayer
Food & BeverageBeerBudweiser
Food & BeverageBetter-for-you Frozen MealsLean Cuisine
Food & BeverageCoffeeFolgers
Food & BeverageCooking Stock/BrothSwanson
Food & BeverageDairy Free CheeseDaiya
Food & BeverageEggsEggland's Best
Food & BeverageFrozen FishGorton's
Food & BeverageFrozen Pie ShellsPillsbury
Food & BeverageGreen TeaLipton
Food & BeverageHard SeltzerWhite Claw / Truly (TIE)
Food & BeverageMayonnaiseHellmann's
Food & BeveragePancake & Waffle SyrupPearl Milling Company
Food & BeveragePancake MixPearl Milling Company
Food & BeveragePasta SauceRAGÚ
Food & BeveragePeanut ButterJif
Food & BeveragePorkSmithfield
Food & BeveragePoultryTyson
Food & BeveragePrepared Mashed PotatoesIdahoan
Food & BeverageProtein BarKIND / Clif (tie)
Food & BeverageRiceBen's Original (formerly Uncle Ben's)
Food & BeverageSoupCampbell's
Food & BeverageVodkaSmirnoff
Food & BeverageWhiskeyJack Daniel's
Health & Personal CareAdult IncontinencePoise
Health & Personal CareAllergy Eye DropsVisine
Health & Personal CareBar SoapDove
Health & Personal CareBlood Glucose MonitorOneTouch
Health & Personal CareBlood Pressure MonitorOmron
Health & Personal CareCold Sore RemedyAbreva
Health & Personal CareContact Lens SolutionBausch & Lomb
Health & Personal CareDenture AdhesiveFixodent
Health & Personal CareDry ShampooDove / Batiste (TIE)
Health & Personal CareElectric ToothbrushOral-B
Health & Personal CareFiber SupplementMetamucil
Health & Personal CareHair Regrowth ProductsRogaine
Health & Personal CareHeadache ReliefTylenol
Health & Personal CareManual ToothbrushOral-B / Colgate (TIE)
Health & Personal CareMen's Body WashDove Men+Care
Health & Personal CareMen's ShavingGillette
Health & Personal CareMen's Skin CareDove
Health & Personal CareMouthwashListerine
Health & Personal CareNasal SprayFlonase
Health & Personal CarePain Relief PatchSalonpas
Health & Personal CareProbiotic SupplementCulturelle
Health & Personal CareShampoo & ConditionerSuave
Health & Personal CareSunscreenCoppertone
Health & Personal CareTeeth WhiteningCrest
Health & Personal CareTopical Cough SuppressantVicks
Health & Personal CareTopical Pain Relief Cream/GelIcy Hot
Health & Personal CareUpset Stomach ReliefPepto Bismol
Health & Personal CareWomen's Body WashDove
Health & Personal CareWomen's ShavingGillette
Health & Personal CareWorkout SupplementGNC
Home, Household & PetAir Freshener SprayFebreze
Home, Household & PetAntibacterial Hand SoapDial
Home, Household & PetBathroom TissueCharmin
Home, Household & PetCandlesYankee Candle
Home, Household & PetCookwareFarberware
Home, Household & PetDish SoapDawn
Home, Household & PetDishwasher DetergentCascade
Home, Household & PetDishwasher Rinsing AidFinish
Home, Household & PetDryer SheetsBounce
Home, Household & PetFabric RefresherFebreze
Home, Household & PetFabric SoftenerDowny
Home, Household & PetFlea & Tick PreventionFrontline
Home, Household & PetFridge DeodorizerArm & Hammer
Home, Household & PetInsect ControlRaid
Home, Household & PetLaundry DetergentTide
Home, Household & PetLaundry Detergent for Deep CleaningTide
Home, Household & PetLaundry Scent Booster (In-Wash)Downy
Home, Household & PetLaundry Stain RemoverShout
Home, Household & PetLaundry Wrinkle ProtectionDowny
Home, Household & PetMulti-Purpose Disinfecting CleanerLysol
Home, Household & PetPaper TowelBounty
Home, Household & PetPlug-in Air FreshenerGlade
Home, Household & PetSingle Serve Coffee MakerKeurig
Home, Household & PetStand MixerKitchenAid
Home, Household & PetToilet Bowl CleanerLysol
Home, Household & PetVacuumShark
Home, Household & PetWasher / DryerWhirlpool / Maytag (TIE)
Home, Household & PetWeighted BlanketTranquility