BrandSpark Most Trusted Consumer Product Brands 2021

America's Most Trusted Brands

Whether you're shopping for special treats or everyday items, you want to feel good about your choices—and that confidence is more important than ever in a shaky economy.

To help our readers, Newsweek has partnered with leading market research firm BrandSpark International for the second year to highlight the 2021 winners of the BrandSpark Most Trusted Awards for everyday consumer product brands. The winners were selected based on a survey of 17,990 U.S. shoppers who shared their thoughts on which brands they trust the most and the reasons for that trust. Awards were given in 167 consumer product categories. In a year when health care was on everyone's mind, 17 of the 87 new categories concern over-the-counter health products.

The BrandSpark Most Trusted Awards program helps shoppers make purchase decisions and identify brands they can trust based on the experience of thousands of other consumers. What drives trust? Consumers look for brands that provide detailed information about products, are transparent about how products are made, offer consistent fair pricing, and respond quickly to issues. The 167 award winners here fulfilled those expectations.

SegmentCategoryWinning Brand
Baby & KidsBaby Laundry DetergentDreft
Baby & KidsBaby LotionJohnson's Baby
Baby & KidsBaby MonitorVTech
Baby & KidsBaby ProbioticsCulturelle
Baby & KidsBaby Toys*Fisher Price
Baby & KidsBaby Wash / ShampooJohnson's Baby
Baby & KidsBreast PumpMedela
Baby & KidsChildren’s Allergy MedicineBenadryl
Baby & KidsChildren’s Cough Medicine*Tylenol
Baby & KidsChildren’s Learning Toys*Fisher Price / LeapFrog (tie)
Baby & KidsChildren’s ThermometerBraun
Baby & KidsChildren’s VitaminsFlintstones
Baby & KidsDiaper Bag*Skip Hop
Baby & KidsDiaper Rash CreamDesitin
Baby & KidsDiapersPampers
Baby & KidsDolls*Barbie
Baby & KidsNipple Cream*Lansinoh
Baby & KidsNursing PadsLansinoh
Baby & KidsNursing Pillow*Boppy
Baby & KidsPlaypen/Playard*Graco
Food & BeverageAll-Purpose Flour*Gold Medal
Food & BeverageAlternative Flour (Non-Wheat) *Bob's Red Mill
Food & BeverageArtisan FlatbreadStonefire
Food & BeverageAvocado Oil*Chosen Foods
Food & BeverageBetter-For-You Frozen Dessert*Halo Top
Food & BeverageButterLand O'Lakes
Food & BeverageCalifornia Wine*Robert Mondavi
Food & BeverageCanned Seafood*StarKist
Food & BeverageChocolateHershey
Food & BeverageChocolate Chips*Nestle
Food & BeverageCocoa Powder*Hershey
Food & BeverageCoconut Oil (Cooking) *Nutiva
Food & BeverageCoconut Water*Vita Coco
Food & BeverageCooking Oil SprayPam
Food & BeverageCooking Stock/Broth*Swanson
Food & BeverageDairy Free Cheese*Daiya
Food & BeverageEggsEggland's Best
Food & BeverageFlavored Water Enhancer*MiO
Food & BeverageFrozen Fruit*Dole
Food & BeverageFrozen Pie Shells*Pillsbury
Food & BeverageFrozen Potato ProductsOre-Ida
Food & BeverageFrozen Vegetables*Birds Eye
Food & BeverageHoney*Sue Bee
Food & BeverageHot SauceFrank's RedHot
Food & BeverageIced Tea*Lipton
Food & BeverageInstant Noodles*Nissin
Food & BeverageJerkyJack Link's
Food & BeverageLunch Kits*Lunchables
Food & BeverageMustardFrench's
Food & BeverageNon-Alcoholic Beer*Heineken
Food & BeverageNon-Dairy Yogurt*Silk / Chobani (tie)
Food & BeverageOat Milk*Oatly
Food & BeveragePasta SauceRAGÚ
Food & BeveragePickles*Vlasic
Food & BeveragePlant-Based Meat AlternativesBeyond Meat / Morningstar Farms (tie)
Food & BeverageReady-to-Drink Smoothies*Naked
Food & BeverageReduced Calorie Beer*Bud Light
Food & BeverageSalad Kits*Dole
Food & BeverageSalsa*Pace
Food & BeverageSteak Sauce*A.1.
Food & BeverageTaco Kits*Old El Paso
Food & BeverageWhite Vinegar*Heinz
Food & BeverageYogurt Drink*Yoplait/Chobani (tie)
Health & BeautyAcne Treatment SystemNeutrogena
Health & BeautyAllergy Eye Drops*Visine
Health & BeautyAllergy Nasal Spray*Flonase
Health & BeautyAnti-Aging Skin Care ProductsOlay
Health & BeautyBack Pain ReliefTylenol / Aleve (tie)
Health & BeautyBlood Glucose Monitors*One Touch / Accu-Chek (tie)
Health & BeautyBlood Pressure MonitorsOmron
Health & BeautyCold Sore RemedyAbreva
Health & BeautyContact Lens SolutionBausch & Lomb
Health & BeautyDenture AdhesiveFixodent
Health & BeautyDenture CleanserPolident
Health & BeautyDiarrhea MedicationImodium
Health & BeautyEar Pain Relief*Hyland's
Health & BeautyEczema Cream*Aveeno
Health & BeautyEye Cream*Olay
Health & BeautyFiber SupplementMetamucil
Health & BeautyFoot Antifungal Products*Lotrimin
Health & BeautyHair Regrowth ProductsRogaine
Health & BeautyHair RemovalNair
Health & BeautyHair Root Touch-UpClairol
Health & BeautyHand SanitizerPurell
Health & BeautyHemorrhoid Treatment*Preparation H
Health & BeautyInsect Bite/Sting TreatmentOFF!
Health & BeautyImmune System Support*Emergen-C
Health & BeautyLaxativeDulcolax / RestoraLAX (Miralax) (tie)
Health & BeautyLice Treatment*Nix
Health & BeautyMen’s Body WashDove Men+Care
Health & BeautyMen’s Skin CareDove Men+Care
Health & BeautyMicellar WaterGarnier
Health & BeautyMouthwashListerine
Health & BeautyOmega 3 Fish Oil Supplements*Nature Made
Health & BeautyPain Relief Patch*Salonpas
Health & BeautyProbiotic SupplementsCulturelle / Align / Nature's Bounty (tie)
Health & BeautySalon/Professional Shampoo (Over $10) *Biolage / Redken / Paul Mitchell (tie)
Health & BeautySensitive ToothpasteSensodyne
Health & BeautySnoring Aids*Breathe Right
Health & BeautySore Throat Spray*Chloraseptic
Health & BeautySunscreenCoppertone
Health & BeautyTeeth WhiteningCrest
Health & BeautyToothpaste For Gum Health*Crest
Health & BeautyTopical Cough Suppressant*Vicks VapoRub
Health & BeautyTopical Pain Relief Cream/GelIcy Hot
Health & BeautyUpset Stomach ReliefPepto Bismol
Health & BeautyWart Removal*Compound W
Health & BeautyWomen’s Body Wash*Dove
Health & BeautyYeast Infection MedicationMonistat
Home GoodsBarbecue GrillWeber
Home GoodsBeard Trimmer*Wahl
Home GoodsBlenderNinja
Home GoodsCast Iron Skillets & Pans*Lodge
Home GoodsComputer Monitor*Dell
Home GoodsElectric Kettle*Hamilton Beach
Home GoodsElectric ShaverPhilips Norelco
Home GoodsElectric ToothbrushOral-B
Home GoodsFood Processor*KitchenAid / Cuisinart (tie)
Home GoodsGolf Clubs*Callaway
Home GoodsHair Clipper*Wahl
Home GoodsMattressSealy
Home GoodsOven/RangeGE
Home GoodsRice Cooker*Aroma
Home GoodsRobot Vacuum*Roomba by iRobot
Home GoodsSlow CookerCrock-Pot
Home GoodsStand Mixer*KitchenAid
Home GoodsWasher / DryerMaytag / Whirlpool (tie)
Home GoodsWet Dry Vacuum*Bissell
Home GoodsWindshield Wipers*Rain-X
Household & PetAir Freshener Spray*Febreze
Household & PetAntibacterial Soap*Dial
Household & PetBath & Shower CleanerScrubbing Bubbles
Household & PetCat FoodPurina
Household & PetCat Treats*Temptations
Household & PetDental Chews For Dogs*Greenies
Household & PetDishwasher DetergentCascade
Household & PetDisinfecting Wipes*Lysol / Clorox (tie)
Household & PetDog TreatsMilk-Bone
Household & PetDrain CleanerDrano
Household & PetDryer SheetsBounce
Household & PetFabric Refresher*Febreze
Household & PetFabric SoftenerDowny
Household & PetFlea & Tick PreventionFrontline
Household & PetFood Storage BagsZiploc
Household & PetFood Storage ContainersRubbermaid
Household & PetGlass CleanerWindex
Household & PetInsect ControlRaid
Household & PetInsect RepellantOFF!
Household & PetLaundry DetergentTide
Household & PetLaundry Detergent for Sensitive SkinTide
Household & PetLaundry Scent Booster (In-Wash)Downy
Household & PetLaundry Stain RemoverShout
Household & PetLaundry Wrinkle ProtectionDowny
Household & PetLED Light BulbsGE
Household & PetMop And Bucket*O-Cedar
Household & PetMulti-Purpose Disinfecting CleanerLysol
Household & PetPlug-In Air Freshener*Glade
Household & PetPremium Adult Dog Food*Purina (ONE, Pro Plan)
Household & PetPremium Puppy Food*Purina (ONE, Pro Plan)
Household & PetShoe/Boot Polish*Kiwi
Household & PetShoe/Sneaker Protector*Kiwi
Household & PetSponges*Scotch Brite
Household & PetStainless Steel Cleaner*Weiman
Household & PetToilet Bowl Cleaner*Lysol
Household & PetToilet PaperCharmin
Household & PetWater Filtration (Pitchers & Bottles) *Brita
Household & PetWood Surface CarePledge
How winners are determined
17,990 American shoppers determined the BrandSpark Most Trusted Awards winners for 2021 through their top-of-mind unaided responses for categories in which they shop. The results are ranked based on the greatest volume of mentions as the most trusted brand in the category (ties are declared if the margin of victory is within 3%).

About BrandSpark International
Founded in 2001, BrandSpark International combines real world consumer insight with marketing credentials and services. BrandSpark Insights decodes the consumer omni-channel decision-making process and quantifies the impact of brand trust in order to inspire brand and shopper strategy. BrandSpark Marketing Services runs major consumer product awards programs Best New Product Awards and BrandSpark Most Trusted Awards , and also consumer product endorsement and amplification platform, For more information, visit BrandSpark also conducts the Most Trusted Awards annually in Canada.

The * indicates a new category launched this year.

Illustrations by MAlTE MUEllEr