BrandSpark Most Trusted Consumer Product Brands 2021

America's Most Trusted Brands

Whether you're shopping for special treats or everyday items, you want to feel good about your choices—and that confidence is more important than ever in a shaky economy.

To help our readers, Newsweek has partnered with leading market research firm BrandSpark International for the second year to highlight the 2021 winners of the BrandSpark Most Trusted Awards for everyday consumer product brands. The winners were selected based on a survey of 17,990 U.S. shoppers who shared their thoughts on which brands they trust the most and the reasons for that trust. Awards were given in 167 consumer product categories. In a year when health care was on everyone's mind, 17 of the 87 new categories concern over-the-counter health products.

The BrandSpark Most Trusted Awards program helps shoppers make purchase decisions and identify brands they can trust based on the experience of thousands of other consumers. What drives trust? Consumers look for brands that provide detailed information about products, are transparent about how products are made, offer consistent fair pricing, and respond quickly to issues. The 167 award winners here fulfilled those expectations.