
BrandSpark Most Trusted Awards
During these uncertain times, Newsweek and BrandSpark® reveal which brands consumers trust most
Over 18,000 Americans voted for the 2020 Newsweek / BrandSpark® Most Trusted Award Winners
As Americans are challenged to adapt to the realities imposed by the COVID-19 crisis, shopping habits and priorities are evolving. Shoppers are naturally looking for greater reassurance and value. Being genuine and authentic, always hallmarks of effective trust communications, have never been more important than they are today. During times of change, especially with a rapid shift to buying more online, shoppers may become willing to reconsider what brands they are purchasing, and why. Many shoppers are working from home and will have more time to research the brands they want to buy from, including buying many categories online for the first time in a shopping environment where they are faced with greater choice of products and brands.
Newsweek has partnered with BrandSpark International, a leading international research firm to present the results from the most extensive trust study in America, the BrandSpark® American Trust Study. Shoppers voted for the brands that they trust the most in 176 categories ranging from Food & Beverage, Health, Beauty, Household, Pet, Home Goods, and Tech. These exclusive awards are bestowed each year to help consumers shop smarter and to help brands announce themselves as the leader in their category.
The following is the list of brands that most Americans count on to deliver on their promises:
The list of Winners is below. To learn more visit
www.BrandSparkMostTrusted.com
With the categories...
- Infant / Toddler Car Seat
- Stroller
- Baby Food
- Organic Baby Snacks
- Pregnancy Test
- Children's Toothbrush
- Children's Coloring
- Diaper Pail
- Children's Vitamins
- Baby Bottle
- Children's Thermometer
- Baby Probiotics
- Baby Lotion
- Baby Wash / Shampoo
- Baby Wipes
- Training Pants Huggies
- Nursing Pads
- Infant Learning Toys
- Toddler Learning Toys
- Baby Formula
- Breast Pump
- Colic Relief
- Baby Laundry Detergent
- Children's Toothpaste
- Diapers
- Natural Baby Products
- Baby Monitor
With the categories...
- Affordable Grocery Store - National
- Affordable Grocery Store - Midwest
- Affordable Grocery Store - Northeast
- Affordable Grocery Store - Southwest
- Affordable Grocery Store - West
- Canned Tuna
- Better-For-You Frozen Meals
- Frozen Pizza
- Sausages
- Pasta
- Cooking Oil Spray
- Gluten Free Bread
- Gluten Free Snacks
- Popcorn
- Sour Cream
- Non-dairy Milk Alternative
- Eggs
- White Bread
- Coffee
- Baking Products
- Cake Mix
- Gluten Free Snacks
- Organic Mac and Cheese
- Chocolate
- Jerky
- Vegan Food
- Plant-based Meat Substitute
- Gluten Free Snacks
- Cream Cheese
- Frozen Potato Products
- Hot Dogs
- Butter
- Herbs & Spices
- Icelandic Yogurt
- Oatmeal
- Instant Rice
- Natural Peanut Butter
- Jam
- Premium Coffee
- Artisan Flatbread
- Mayonnaise
- Tea
- Grape Juice
With the categories...
- Contact Lens Solution
- Allergy Relief
- Sunscreen
- Hair Removal
- Natural Cosmetics
- Natural Skin Care Products
- Natural Deodorant
- Hair Root Touch-up
- Nail Polish
- Luxury Skin Care Products over $50
- Cold Sore Remedy
- Denture Cleanser
- Nasal Spray
- Sensitive Toothpaste
- Probiotic Supplements
- Mouthwash
- Natural Skin Care Products
- Sensitive Skin Care Products
- Hair Regrowth Products
- Body Lotion
- Women's Hair Color
- Foundation
- Luxury Skin Care Products over $50
- Mascara
- Micellar Water
- Cough Drops / Lozenges
- Anti-aging Skin Care Products
- Denture Adhesive
- Electric Toothbrush
- Fiber Supplement
- Liners / Pads
- Men's Antiperspirant/Deodorant
- Men's Shaving
- Shampoo & Conditioner for Colored Hair
- Tampons
- Teeth Whitening
- Upset Stomach Relief
- Women's Deodorant / Antiperspirant
- Women's Shaving
- Bladder Leakage Protection
- Shampoo & Conditioner
- Lip Color
- Laxative
- Natural Cosmetics
- Body Wash
With the categories...
- Electric Hair Straightener
- Hair Curling Iron
- Hair Dryer
- Vacuum
- Spring Mattress
- Air Fryer
- Dishwasher
- Washer / Dryer
- Electric Fan
- Space Heater
- Cookware
- Slow Cooker
- Espresso Maker
- Faucet
- Espresso Maker
- Single Serve Coffee Maker
- Electric Facial Cleansing Device
- Humidifier
- Drink Carbonation System
- Mattress-in-a-box
- Barbecue
- Luggage
- Clothes Iron
With the categories...
- Food Storage Containers
- Floor Cleaner
- Hand Soap
- Facial Tissues
- Flea & Tick Prevention
- Floor Cleaner
- Air Freshener
- Bathroom Tissue
- Dish Soap
- Dishwasher Cleaner
- Dishwasher Detergent
- Dryer Sheets
- Fabric Softener
- Laundry Detergent
- Laundry Scent Booster (In-wash)
- Laundry Wrinkle Protection
- Paper Towels
- Toilet Paper
- All-purpose Cleaner
- Multi-purpose Disinfecting Cleaner
- Garbage Bags
- Food Storage Bags
- Food Storage Containers
- Insect Control
- Insect Repellant
- Laundry Stain Remover
- Dog Treats
With the categories...