Why Is 'Protect Jungkook' Trending? Here's Why BTS' Army Is Campaigning

BTS fans have taken to Twitter in defense of Jungkook following controversy after the K-pop star was reportedly seen wearing items from the fashion brand Graffitionmind.

According to a report on September 27 from South Korea's Biz Hankook, Jungkook appeared in a live broadcast on the V Live app (a Korean live video streaming service) on September 1 wearing a T-shirt from Graffitionmind. The live stream was also reportedly the day that Graffitionmind launched its Instagram account.

On September 10, Jungkook was reported to have also shared a selfie wearing the same T-shirt in a different color on Twitter and Weverse, the Korean mobile app and web platform.

Why Is There Controversy Around Jungkook?

Graffitionmind is a brand launched by Six6uys, a company founded by Jungkook's brother Jeon Jung-hyun back in late May this year, according to South Korea's Hankyung.

Biz Hankook reported that Jungkook, who is the executive director of Six6guys, was accused of backdoor advertising following the V Live video and image posts on Twitter/Weverse for allegedly showcasing the T-shirts without disclosing his involvement with Six6guys.

Jungkook reportedly resigned from his executive director post on September 14, according to Biz Hankook.

Hybe Labels, the parent company of Big Hit Music (the management company of BTS), has not released a statement regarding Jungkook and the latest allegation and his resignation.

BTS member Jungkook.
BTS member Jungkook at a press conference in Seoul, South Korea on November 20, 2020. JUNG YEON-JE/AFP via Getty Images

BTS Army Campaigns to "Protect Jungkook"

BTS fans, collectively known as the "ARMY", have been campaigning to "Protect Jungkook" against the latest allegation in several posts on Twitter, where the phrase has been trending.

User @myboongiheart wrote: "Tell me one time Jungkook promoted or advertised what he was wearing??! Did he ask you to run and buy the same garment as his?!! 1. This is being obsessive 2. It's the clothing store, go and complain to them wtf is the logic of blaming him for that?? PROTECT JUNGKOOK from mfs." The tweet had over 1,400 likes at the time of publishing.

User @whippedforbtxt tweeted: "now he can't even wear his brother's brand without being accused of "false advertising"?? just let him wear clothes in peace without investigating everything PLEASE PROTECT JUNGKOOK, in a reply to a post by Koreaboo reporting on Jungkook's resignation. The user's tweet had over 1,100 likes at the time of reporting.

User @tatamicismine tweeted: "WHAT THE F*** ARE YOU SAYING???? NOW HE CAN'T CHOOSE THE CLOTHES HE WANTS TO WEAR?? LEAVE HIM ALONE MF PROTECT JUNGKOOK," in a reply to the same Koreaboo article. The post had over 450 likes at the time of publishing.

User @kookily_bts wrote: "Jungkook just wore a t-shirt it's totally his choice. He never told anybody to search up about this t-shirt & to buy it or never showed or talked about the brand. Some anti fans got the info & accusing him for the false advertising wow! LET'S PROTECT JUNGKOOK #ProtectJungkook."

Newsweek has contacted Graffitionmind and representatives for BTS for comment.

That's right he just wearing a sweater 🙂 he didn't say anything about this sweater 💜 #ProtectJungkook https://t.co/hSl9YbtfY4

— Shikha (@Gunjan25964383) September 30, 2021

What the hell is going on even if he breaths he is doing some crime like really I truly hope hybe to resolve this issue and to protect jk #protectjungkook pic.twitter.com/zQ7KbE8zdr

— Simmi thalla (@SimmiThalla) September 30, 2021

Jungkook just wore a t-shirt it's totally his choice.He never told anybody to search up about this t-shirt & to buy it or never showed or talked about the brand. Some anti fans got the info & accusing him for the false advertising wow! LET'S PROTECT JUNGKOOK #ProtectJungkook pic.twitter.com/L6wusqPiml

— Suga's spy but jk's fingers 🆔 (@kookily_bts) September 28, 2021

We love you jungkook #ProtectJungkook

— M4RY💜 (@Mary13039645) September 30, 2021

Look at the baby how innocent he is 😍💜we always with u & protect u 🥰my baby koo 😘 #ProtectJungkook

PROTECT JUNGKOOK pic.twitter.com/AnEHcARxsu

— Kavya💜 (@kookiebts_7) September 28, 2021