'Shaq Has No Shame': Charles Barkley Roasts Fellow TNT Analyst's Product Endorsements

Charles Barkley and Shaquille O'Neal have both appeared in countless advertisements, but the former believes his NBA on TNT colleague has "no shame" when it comes to choosing commercials.

The 11-time All-Star made an appearance on The Late Show with Stephen Colbert on Wednesday night where, among other things, he was asked who between him and Shaq was more selective when choosing endorsements.

"You have a lot of endorsements, they are all fantastic […] but who's more shameless in choosing endorsements? You or Shaq?" Colbert asked.

Barkley's response was typically swift, suggesting the former Los Angeles Lakers great might even promote women's products if given the chance.

"Shaq has got no shame, zero." the 1993 NBA MVP replied, much to the audience amusement.

"Every time I look at TV there's no doubt in my mind he's going to do [a commercial for] tampons any day. It's just a matter of time. It's just a matter of time."

Colbert laughed off the suggestion, but Barkley insisted it would be far from surprising to see Shaq endorsing women's hygiene products.

"We laugh but it's just a matter of time before he [Shaq] does tampons [commercials]."

Earlier in the show, Barkley touched on more serious matters as he returned on the Jussie Smollett case. Last month, Barkley joked on TNT that if those wanting to break the law would be better off doing so without writing a cheque.

The remark was a reference to Smollett, who in February claimed to have been victim of a hate crime, as he is black and gay.

An actor on FOX's TV show Empire, Smollett said he was attacked by two strangers who beat him, before dousing him in bleach and leaving him with a rope tied against his round neck.

Chicago Police arrested two brothers, before it emerged that Smollett had allegedly staged the attack and paid the two brothers a cheque of $3,500 to carry it out.

Smollett was facing 16 felony disorderly conduct counts but charges were dropped earlier this week.

Barkley said everyone involved in the incident came out on the losing side.

"I think that we all lose," he explained. "I think my black friends, my gay black friends, I think they lose, because there are all repercussions when you are a minority. There's always a double standard.

"You have to understand that and accept that. For every black, gay person out there, we lost. And it's unfortunate."

He also suggested the repercussions of the case could strain an already difficult relationship even more.

"We made the cops look really bad in this scenario," he added. "And there's probably going to be some resentment. So the bottom line is everybody lost in this scenario. It's not good."

Charles Barkley
[File photo] NBA Hall of Famer Charles Barkley speaks during a get out the vote campaign rally for democratic Senatorial candidate Doug Jones on December 11, 2017 in Birmingham, Alabama. Justin Sullivan/Getty Images