Clippers' Kawhi Leonard Planning to Trademark 'What It Do Baby' From His Viral Summer Video

Los Angeles Clippers' star Kawhi Leonard is working to trademark some of his viral quotes to use on his clothing line.

According to trademark lawyer Josh Gerben, Leonard filed two different trademarks on October 23 for "what it do baby" and "city views over interviews."

Kawhi Leonard has filed two new trademark applications:


The applications, filed on October 23rd, indicate that Kawhi intends to use the trademarks as a clothing brand.#kawhi #ClipperNation

My breakdown 👇

— Josh Gerben (@JoshGerben) October 28, 2019

Leonard's decision to trademark these phrases could be related to his previous legal rift with Nike. In June 2019, Leonard filed a federal lawsuit against Nike, claiming that the brand had used his "Klaw" logo without his permission. Leonard wanted permission to use the logo after he signed a shoe deal with New Balance after leaving Nike.

"What it do baby" went viral following the Toronto Raptors win in the 2018 NBA championship against the Golden State Warriors. Leonard said the phrase in a video taken by former Raptor teammate Serge Ibaka.

Kawhi’s chilling now 🤣

(via @sergeibaka)

— Bleacher Report (@BleacherReport) June 16, 2019

Despite his newest trademark, this is not the first time one of Leonard's viral moments will make it to the clothing world. When Leonard first signed with the Raptors, the team held a press conference to introduce their newest star to fans.

Regarded as a very stoic and silent player compared to most, Leonard was asked to describe himself to fans who did not know much about him. "I'm a fun guy," answered Kawhi, unknowing that his answer would become so popular.

Some smiling and laughing from Kawhi Leonard during his introductory press conference with the Raptors.

— TSN (@TSN_Sports) September 24, 2018

During the Raptors championship run, New Balance took advantage of love for Leonard's minimalist comments by releasing a line of t-shirts with "Fun Guy" across the front. The shirts sold out in a matter of minutes. According to Action Network's Darren Rovell, the New Balance website crashed as soon as they re-released the shirts before Game 4 of the NBA finals.

New Balance also took advantage of another Leonard phrase "board man gets paid." The phrase went viral after a few of his former teammates detailed Leonard's strange ways of trash talking during an interview with The Athletic.

"If he was grabbing a rebound, he'd say 'Give me that' or 'Board man' or 'Board man gets paid,'" said Leonard's former San Diego State University teammate, LaBradford Franklin.

"If I heard it once, I heard it 50 times. 'Board man. I'm a board man,' that's what he said," Justin Hutson, Leonard's former coach at SDSU, said. "Board man gets paid. He spoke in phrases like that."

During the Raptors championship parade, Leonard was spotted wearing a New Balance shirt with the words "Board Man Gets Paid" across the front. According to Front Office Sports on Twitter, the shirts sold out within two hours of being released on the New Balance website.

Kawhi sporting the recently released "Board Man Gets Paid" T-shirt by @newbalance.

The $39 T-shirt sold out within two hours of its release on New Balance's site.

(📸: @OffTheCourtNBA)

— Front Office Sports (@frntofficesport) June 17, 2019

According to Gerben, Leonard also trademarked the phrase "City views over interviews," but there is currently no evidence of Leonard saying this in public, but it could be an allusion to his shyness towards the media.

Leonard is currently leading the Clippers to a 2-1 season start and will face the Charlotte Hornets on October 28.

Kawhi Leonard
Clippers' Kawhi Leonard trademarks two new phrases Ezra Shaw/Getty