Billie Ellish's second studio album, "Happier Than Ever", was released last week and shortly thereafter Dodge has announced that the company will feature music from the sophomore release.
The song "Oxytocin" will underpin a new 60-second video called "Power Uncaged" across television, digital, and social media channels. The film also features Dodge Challenger, Charger, and Durango SRT Hellcat models.
"Billie is one of the most creative and innovative artists of our generation," said Olivier François, Global Chief Marketing Officer, Stellantis. "The power and subtlety of her music perfectly embody the spirit of the Dodge brand. Her new song 'Oxytocin' makes the perfect soundtrack for our 'Power Uncaged' campaign."
Described by Dodge in a press release as a celebration of "raw power", the video encourages people to "let their true power free".
A 30-second of the spot began running on television last night.
Ellish, a Los Angeles native, has won seven Grammy Awards, two American Music Awards, and holds three Guinness World Records. Her debut EP, "Don't Smile at Me" was released in 2017 earning praise from critics. Several singles from the album charted on the Billboard Hot 100 and UK Singles charts.
Like Ellish, Dodge has been on a hit streak. In 2020, the company was named the '#1 Brand in Initial Quality" by J.D. Power, marking the first time that a domestic automaker had taken the win in the company's Initial Quality Study.
As part of recent Stellantis EV Day activities, Dodge told the presentation's audience that the company is working on a new all-electric American muscle car, which is expected to debut in the coming year. The company's new EV is slated to arrive by 2025.
Earlier this summer, Dodge announced two of its iconic vehicles have joined the LEGO family. The new LEGO Speed Champions Mopar Dodge//SRT Top Fuel Dragster and 1970 Dodge Challenger T/A building set features the first purple vehicle and first Top Fuel Dragster in the Speed Champion series.
