Video of Dog Fitted With Own Set of Gold Grills Divides Opinion: 'Not Safe'

A video appearing to show a dog sporting a set of gold grills on its teeth has got people talking, and while some of them loved the look, others weren't impressed.

Footage of the Doberman wearing the metal mouth adornments was posted to TikTok and Instagram by Toronto-based jewelry maker Mazz Grillz.

At the time of writing, the clip had accumulated over 3.6 million views on TikTok, alongside a glut of comments from fans voicing their approval of the dog-based jewelry. You can watch it here.

@grillzbymazz

They dont wanna see my dog shining harder then them….. DOG DID! *Khalid Voice* #dogsoftiktok #doggrillz #grillz #doberman #goldterth #dog #dogs

♬ original sound - Mazz

With pet owners spending more money in the U.S. than ever before, it wouldn't entirely be a surprise to see more dogs wearing grills in the not-too-distant future. However, not everyone was impressed with the new animal accessory, with some viewers suggesting it borders on cruelty.

According to figures compiled by Statista, pet industry expenditure in the U.S. reached over $126 billion in 2021. To put that in perspective, just a decade earlier around $50 billion was being spent.

While things like pet food and veterinary care have contributed to that increase, pet accessories have played a major role in that increase and will continue to do so.

A market research report produced by Technavio predicted that over the course of the next three years the pet accessories market could grow by around $9.2 billion.

However, based on the response to the video, it remains to be seen whether grills for dogs will take off.

Mazz regularly posts videos online showcasing his detailed work producing grills for any number of clients. Along the way he's also created several eye-catching pieces of jewelry for his dog.

This latest addition, however, is the most distinctive yet, with the video showing the canine sporting a distinctive golden smile thanks to the removable grills.

It makes for a striking look and one that went down well with plenty of followers online.

Jovitheactivist joked: "that's not a dog that's a dawg" with adpinard adding: "get him some Cuban links and earrings." Rampagejackson4real asked: "Yooooo how much?! I want one for my dog!" while Mike Oxmol commented: "Doberman? Nah nah nah. That's a Doper Man."

Elsewhere, Carlywharly declared the canine the "Coolest dog ever."

But despite many seeing the funny side in the Doberman's new accessory, others expressed concern. Tony White felt it was "not safe" with stayros_orgo branding the video "sad."

Jessica Hendrix asked: "Y'all don't see nothing wrong with this??" while mehu432 wondered: "Why does a dog need grillz?"

Ryan Andrew's complaint, meanwhile, was a practical one with the dog owner expressing concern at how many times he'd likely end up "digging" through poop to find the grills as a result of his pet pooch potentially swallowing them.

Newsweek has contacted Mazz Grillz for comment.

A dog with a set of grills.
File photos of a dog with a gold chain in a kitchen and a set of gold teeth. Footage appearing to show a dog sporting a set of grills has got people talking online. Jeffrey Hamilton/brizmaker/hjalmeida/Getty

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