The hashtag #DogeDay is trending on Twitter as fans and backers of the meme-based cryptocurrency Dogecoin attempt to push up its price in celebration of 4/20 or April 20.
Every year, this date is celebrated by many marijuana smokers and enthusiasts around the world as "Weed Day."
But this year, fans of the cryptocurrency, which has experienced huge price rises recently, are trying to rebrand 4/20 as "DogeDay" while attempting to increase its value to $0.69 on Tuesday. At the time of writing, the cryptocurrency's value is hovering around the $0.39 mark.
For example, one user on the Reddit forum r/Dogecoin tried to recruit people in the push to rebrand the day.
"Hello everyone i'm a designer, and would like to recruit as many people as possible in designing memes and graphics to rebrand 420 as doge day," Reddit user u/oracleofdoge wrote last week. "Pls comment if you support this, and will happily organize us."
"$1 is inevitable, and we can take a pit stop at the moon, sure, but our lord and savior doge ought not be limited by such small goals," the user said, referring to the belief that many Dogecoin fans have said that the cryptocurrency will hit the one dollar mark. "The moment is now. We can mother heckin do this."
#DogeDay420 Get it trending. Let’s make some money 🚀 pic.twitter.com/y53d8uZUuw
— Frank Ayd 🇺🇸 (@frank_ayd) April 17, 2021
In addition, social media was flooded with posts on Monday referring to Dogecoin's value and rebranding 4/20 as DogeDay.
"If #dogecoin hits 69 cents on 4/20 everyone gets a puppy," one Twitter user, @PAVGOD, wrote.
Meanwhile, another Twitter account, @DogecoinRise, tweeted: "Everyone Tweet #DogeDay420Let's Get Trending Top 1 On @Twitter."
Dogecoin was started by software engineers Jackson Palmer and Billy Markus in 2013 as something of a joke. The coin gets its name and logo from the Shiba Inu dog in the so-called "doge meme" that rose in popularity that same year.
But while it is seen as a joke by many, the cryptocurrency now has a market cap of around $50 billion, after its value surged by more than 500 percent last week.
The coin has gained popular backers, such as Elon Musk, who often tweets about the cryptocurrency, which is also the subject of countless memes, featuring the Shiba Inu dog that gave it its name.
Coincidentally, some Elon Musk fans have also unofficially declared April 20 as "Elon Musk Day" in honor of their favorite inventor.
