E! Transforms to SHE! in Celebration of International Women's Day, in Salute to 'Boss Women'

SHE!
E! Entertainment

In celebration of International Women's Day on March 8, E! Network announced Friday it will transform into "SHE!" to salute "boss women."

Starting off the celebration Sunday with the premiere of E! Entertainment's reality shows Very Cavallari, LadyGang, as well as new episodes of Total Bellas and Nightly Pop, "the network will highlight fierce females with key programming all week long," according to an E! press release.

Along with premieres and reality show drama, E! News will also begin a week-long series "telling the stories of impactful women making great strides in their communities."

"Interviews will include Afghanistan refugee turned investigative journalist Nelufar Hedayat, who put herself in dangerous positions to uncover the black market, and a conversation with famed photographer Kate Parker who is capturing the attention of celebrities as she features young aspirational girls looking to make a difference," the press release described.

The press release continued: "The 'SHE!' initiative, which will span across the network's on-air, digital and social franchises, will salute boss women everywhere and feature empowering messages from the women of E!."

The week of International Women's Day will not only include premiere and a new logo, but will also showcase various powerhouse women in various industries, including activist and actress America Ferrara, comedian Margaret Cho, culinary expert Elizabeth Chambers and more.

The week-long program event will conclude when the E! logo transforms to "SHE!" for 24 hours starting on Friday, March 8 at 6 a.m. ET.

Star of Very Cavallari, Kristin Cavallari appeared on a "Celebrity Mukbang" Thursday to dish out the details of Season 2, which is said to be centered on different aspects in comparison to Season 1.

"It's more about my personal life, this season," Cavallari said in the clip Thursday. "It's more than just the drama, we have more comedy with Jay. There's more heart."

In the trailer of the upcoming season, not only is the drama between the girls still looming, but Cavallari also opened up about issues she had in her marriage with the football star.

"When you were playing football, I had to give up my whole life," the reality star said to Cutler in the season's trailer. "I'm not feeling that from you."

During the celebrity mukbang, Cutler revealed that it was hard to start opening up throughout the reality show–his wife had to do some hardcore convincing to participate in the show in the first place. While the former quarterback is remained to live a somewhat low-key lifestyle, it'll be interesting to see how Cutler opens up in the presence of marriage issues.