Elon Musk Changes Title From Tesla CEO to 'Technoking,' SEC Filing Shows

Elon Musk has changed his official title at Tesla to "Technoking," according to a new filing issued by the U.S. Securities and Exchange Commission (SEC).

It did not specify what Musk's title at the electric car firm was prior to the change, though he is listed as the company's CEO.

The firm's Chief Financial Officer Zach Kirkhorn received the official title "Master of Coin".

The SEC filing reads: "Effective as of March 15, 2021, the titles of Elon Musk and Zach Kirkhorn have changed to Technoking of Tesla and Master of Coin, respectively.

"Elon and Zach will also maintain their respective positions as Chief Executive Officer and Chief Financial Officer."

The type of document, known as an 8-K, is usually filed to the SEC when a company makes a corporate change that might be important for shareholders.

Musk does not appear to have alluded to his new tongue-in-cheek title in the past few days on Twitter, so the reasoning behind it is unclear. It could just be for fun.

Newsweek has contacted Tesla for comment.

Some have speculated the Technoking move could be an attempt at reinvigorating confidence in Tesla as the firm's stock price has faltered in recent months.

Prices reached a high of over $880 USD in late January this year following a surge of over 600 percent though 2020, but had fallen to around $694 at close on March 12.

On March 11, Tesla raised the price of some of its electric car models by up to $10,000, according to changes made on the company website, multiple reports claimed.

The changes showed the price of Tesla's Model 3 Standard Range Plus sedan had been increased to $39,490 from $36,990; the Model 3 Long Range All-Wheel Drive had been increased to $46,490 from $45,990, the Model Y Long Range had increased by $1,000; and the high-performance Model S Plaid Plus had jumped by $10,000 to $149,990.

It is unclear how or if Musk and Kirkhorn's new titles will affect Tesla's stock price in any way. They were up slightly in premarket trading on Monday morning.

Musk has made unorthodox personal and business decisions in the past, such as tweeting about meme cryptocurrencies and selling 20,000 "flamethrowers" as merchandise for his underground tunneling venture The Boring Company.

There was also speculation that SpaceX, which Musk owns, had initially named its Mars-going spaceship "BFR" for "Big F***ing Rocket," but eventually renamed it "Starship."

elon musk tesla technoking, getty
Tesla CEO Elon Musk pictured on December 01, 2020 in Berlin, Germany. He has changed his title to Technoking Britta Pedersen-Pool/Getty Images