When Will 'Game of Thrones' Season 8 Trailer Release? Here's What HBO's Past Marketing Suggests

HBO released new character posters for Game of Thrones Season 8 on Twitter Thursday, but the real question remains: when will the first trailer for Game of Thrones Season 8 premiere? While HBO hasn't given any indication when the Season 8 trailer release date may be, a close look at previous years suggests a Game of Thrones is likely in the next few weeks.

Game of Thrones Season 8 Trailer Release Date

The Game of Thrones fan community at reddit's r/freefolk has assembled a comprehensive calendar of marketing rollouts for previous seasons of Game of Thrones, which demonstrates how the long wait for a better look at Season 8 is an anomaly compared to Seasons 6 and 7.

As of Thursday, there are 45 days until the premiere of Game of Thrones Season 8, which is closer to the release date than previous seasons waited before premiering a first of two trailers—the Game of Thrones Season 6 trailer premiered 47 days before the premiere, while Season 7 premiered its trailer 53 days before its premiere. Based on the trend set by previous seasons, we should have seen a Season 8 trailer by February 26. This could suggest that a trailer is imminent.

Also missing is the first behind-the-scenes video for Game of Thrones Season 8. Similar videos dropped 55 days before the premiere of Season 6 and 41 days before the premiere of Season 7. If a behind-the-scenes video will be released for Season 8, we're still within the window established by previous seasons, but the Season 7 trailer rolled out before behind-the-scenes videos started popping up.

While it may seem like HBO has been holding back on releasing Game of Thrones material much more than previous seasons, some of the rollout has been similar to Seasons 6 and 7. For several years now, HBO has put a few seconds of footage from the next season in "What's Coming" commercials announcing upcoming series releases—so far Game of Thrones Season 8 appearances in these montages have tracked closely with previous years. The first and second teasers—like the "Crypts of Winterfell" teaser that included characters, but no footage from actual episodes—for Game of Thrones Season 8 also tracked closely with when similar teasers were released for previous seasons.

Other indicators run contrary to the timeline established by previous seasons. The premiere date for Season 8 was announced more than a month later than with Season 7. Also, despite the new character posters, Season 8 doesn't yet have an official poster.

Assuming a Game of Thrones Season 8 trailer doesn't appear in the next few weeks, it might be time to instead look at the window when a second trailer premiered. For Game of Thrones Season 6, the second trailer debuted a mere 13 days before the first episode of the season, but Season 7 of Game of Thrones released a second trailer a full 25 days before the first episode. We are rapidly approaching a window that could suggest HBO will only release a single full-length trailer for the final season.

We may not know exactly when a trailer for Game of Thrones Season 8 will premiere, but at least we have a solid release date for the actual season. The end of Game of Thrones begins April 14, when the first episode of Season 8 premieres on HBO.

When Will 'Game of Thrones' Season 8 Trailer Release? Here's What HBO's Past Marketing Suggests | Culture
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