Great Fright: Terrifying Close-Up of Great White Shark's Bite

The jaws of legend and nightmare were captured in a video by an intrepid underwater cameraman who was swimming among great white sharks.

Euan Rannachan is an Emmy Award-winning photographer and videographer who recorded images of a monster great white off the shore of Guadalupe Island, located some 130 nautical miles from Mexico's Baja California.

The video shows the shark, which is apparently at least 10 feet long, being baited with tasty morsels as much smaller fish school around it in the deep blue.

Great white shark at Guadalupe Island, Mexico
Great white shark at Guadalupe Island, Mexico. euanart/Zenger News

Turning in the water near the surface, the shark follows the bait and then faces Rannachan.

Usually, as in this case, Rannachan was in a shark-proof cage to ward off fatal bites from the huge fish also known as Carcharodon carcharias.

As the great white approaches Rannachan, it opens its massive jaws and shows off its rows of razor-sharp pearly-white teeth before just missing the bait and turning away.

Rannachan posted the video on April 28 on his Instagram page @euanart where he features his shark-related content.

He is a co-founder of Be A Shark Adventure Travel, a provider of shipborne tours that offer fellow divers opportunities to get up close and personal with great whites.

Guadalupe Island, also known as Isla Guadalupe, is an arid biosphere reserve that features extinct volcanoes, and is one of the easternmost islands of the Pacific Ocean.

Goats that once stripped its vegetation have been removed, and the island is now inhabited only by Mexican military personnel operating a weather station, and by a few scientists and seasonal fishermen.

Great white shark at Guadalupe Island, Mexico
Great white shark at Guadalupe Island, Mexico. euanart/Zenger News

The son of two artists, the British Rannachan attended the Academy of Art University in San Francisco, and then began working as a corporate photographer for The Clorox Company, where he remains.

Rannachan also works as a photographer for San Jose Sharks ice hockey team and art director for Dakota Shy Winery in Napa Valley.

Rannachan gained renown in 2019 for managing to photograph a great white shark in a pose similar to one of the images filmmaker Steven Spielberg used in his iconic 1975 film "Jaws."

Safe inside a cage, Rannachan was nearly close enough to touch the shark when he took the career-defining picture.

Shark attacks may be relatively rare, but they are no joke.

"Jaws," a novel by Peter Benchley that later became the summer hit, was inspired by infamous shark attacks during the 1916 summer heat wave along the New Jersey shore. Four people died and one was injured in several attacks that were blamed variously on great white or bull sharks.

In April, a great white was blamed for the deaths of two South African swimmers whose mauled bodies were found on a Durban beach.

And in February, British ex-pat Simon Nellist was killed by a white shark while swimming offshore of Sydney, Australia, in the first such recorded attack in 70 years.

This story was provided to Newsweek by Zenger News.