Newsweek

Harvard Business School Case Details Newsweek's Continued Transformation

Harvard Business School Professors Lynda M. Applegate and Suraj Srinivasan have authored "Newsweek: Driving a Digital First Strategy", a Harvard Business School case study that details how CEO Dev Pragad and his leadership team "completed a successful turnaround of the business" to achieve the largest monthly audience in the publication's history.

The business case study notes the formation and execution of Pragad's successful "digital first" strategy, the articulation of Newsweek's mission and core values, the achievement of growth through partnerships, and the importance of OKRs in driving strategy execution. Additionally, the case study highlights Pragad's overarching vision: "that Newsweek should play a positive and vital role in America's public culture, society, and discourse."

The case is available for purchase at Harvard Business Publishing.