Valentine's Day Hashtag Asks Users to Capture Love in Four Words

2-13-14 Valentine's Day
Sweet Somethings: Twitter users weigh in ahead of Valentine’s Day on Saturday. Phil Noble/Reuters

Just in time for Valentine's Day, a hashtag made the rounds on Twitter asking users to answer, "What is love in four words?" The hashtag—in a few versions (#WhatIsLoveIn4Words and #WhatsLoveIn4Words)—was trending on Thursday and continued getting responses Friday.

Answers ranged from practical and contemplative to food-focused and seriously silly. Brands, of course, hopped on the bandwagon. As always on the Internet, some used the hashtag to tweet sexist and the obscene comments (a category we won't include in our sampling).

Here is a selection of the many responses, arranged by category.

Valentine's Day:

I got you flowers #WhatsLovein4Words

— Louise Coultas-Pitma (@crackedpot159) February 12, 2015

Movies, television and books:

When Harry Met Sally #WhatIsLovein4Words

— MGM Studios (@MGM_Studios) February 12, 2015

#WhatIsLoveIn4Words After all this time...

— Professor Snape (@_Snape_) February 13, 2015

The serious:

MUTUAL: respect, caring, vulnerability #WhatsLovein4Words

— Sunsara Taylor (@SunsaraTaylor) February 11, 2015

Unconditional devotion, patience, selflessness #WhatsLoveIn4Words

— Charlie Rengel (@Charles_Rengel) February 11, 2015

Giving without getting back #WhatsLovein4Words

— Karyn Locke (@karynlocke) February 12, 2015

The big picture:

Food and drinks:

Wine. Yeah, just wine.#WhatsLovein4Words #ValentinesDay

— Johnathan Butler (@jbutlerventures) February 12, 2015

Indie Cafes Over Starbucks #WhatsLovein4Words #mtlcafecrawl

— Buck15espresso (@buck15espresso) February 12, 2015

I made you dinner #WhatsLovein4Words

— Jenni Hogan (@jennihogan) February 13, 2015


Friendship transcends species barriers #WhatsLovein4Words

— Paul Shapiro (@PaulHShapiro) February 12, 2015


The New England Patriots #WhatsLovein4Words

— BOSTON™ (@BoucherMitch) February 12, 2015

Baseball begins. One week. #WhatIsLoveIn4Words

— Washington Nationals (@Nationals) February 12, 2015


Wearing your favorite socks #WhatIsLoveIn4Words #H50

— Belle Anderson (@SurfBelle2) February 13, 2015

Some organizations used #what'slovein4words to convey hope or raise money.

#WhatsLovein4Words our daughters won't have to. Donate your #tax refund to #breastcancer research on Line 32!

— PA Breast Cancer (@PBCC) February 12, 2015

#WhatIsLoveIn4Words: Thanks for rescuing me ❤️

— PETA (@peta) February 12, 2015

Remembering when they cannot. #WhatIsLoveIn4Words #ENDALZ

— Alzheimer's Association (@alzassociation) February 12, 2015

I'd do it again. #WhatIsLoveIn4Words

— Peace Corps (@PeaceCorps) February 13, 2015

For brands, the hashtag became another opportunity to plug their products. The hashtag, AdWeek wrote, is "irresistible to brands. It's easy, and the answer is simple: With only a few exceptions, they love themselves first."

AdWeek highlighted some of the many brands that used the hashtag for convenient promotion:

Chocolate and Peanut Butter. #WhatIsLoveIn4Words

— REESE'S (@reeses) February 11, 2015

Any pair. You pick. #WhatIsLoveIn4Words

— Christian Louboutin (@LouboutinWorld) February 11, 2015

You, me, and these #WhatIsLoveIn4Words

— Chester Cheetah (@ChesterCheetah) February 11, 2015

A sailmate for life. #WhatIsLoveIn4Words

— Royal Caribbean (@RoyalCaribbean) February 12, 2015

And of course, McDonald's would not have let this one pass it by.

Here, have some fries. #WhatIsLoveIn4Words

— McDonald's (@McDonalds) February 12, 2015

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