...
By Maria Morava
Relationships Reporter
0
Share
Newsweek is a Trust Project member
See more of our trusted coverage when you search.Prefer Newsweek on Googleto see more of our trusted coverage when you search.
It's time to catch up on your Hinge messages.
The dating app giant has developed a new feature to combat ghosting and combat dating app burnout. In a statement, Hinge announced it is testing a feature called "Your Turn Limits," which limits the number of unanswered messages a user can have to make new connections.
With its tagline "designed to be deleted," Hinge is testing this feature to prioritize meaningful online dating interactions, the statement read.
Read More on Relationships
"With the launch of Your Turn Limits, we're testing a new way to help our users focus on quality over quantity—keeping intentionality at the core of their dating experience," said Justin McLeod, founder and CEO of Hinge. "We've heard from daters how they're feeling overwhelmed, distracted, and, simply put, burnt out. To help alleviate these challenges and get people on more great dates, we're continuing to identify innovative solutions like Your Turn Limits."
Hinge's attempt to address dating app fatigue means that users will have a limit of eight unanswered "Your Turn" messages until they have to choose to reply or end the conversation.
...
Dating App Ghosting and Fatigue
Dating app users are growing tired of the challenges of dating digitally. A Pew Research Center survey found female users sharply split over their experiences of online dating, with 48 percent describing them as positive and 51 percent describing them as negative.
According to a recent study conducted by Hinge researchers, 44 percent of users identified a lack of responsiveness as a significant dating challenge. Hinge also observed that matches where the first message was answered within 24 hours were 72 percent more likely to lead to a date. This insight informed the potential of Your Turn Limits to improve the online dating experience by encouraging committed communication.
The Your Turn feature itself, sans limits, is not new. Launched in 2017, it was Hinge's first effort to improve engagement on the app by reminding people when they were yet to reply to a match. The limit to this feature is the latest in a series of installments to reduce the likelihood of ghosting and improve daters' stamina for online connection.
The Your Turn Limits test rolled out in select global markets in May. During the testing phase, Hinge will closely monitor user feedback and the feature's impact.
A representative from Hinge shared with Newsweek that the company is still collecting data and will share detailed results from the test soon.
View 0 Comments
Submit Correction
View Editorial & AI Guidelines