How to Buy Jelly Belly Sparkling Water

Get more of your favorite Jelly Belly flavor with all-new Jelly Belly Sparkling Water.

Thanks to a new licensing agreement between the Joffer Beverage Company and the Jelly Belly Candy Company, the sparkling water will be available next week at Hy-Vee stores—a chain of more than 265 retail stores—across eight Midwestern states.

It will available in cartons of eight 12-ounce cans in eight flavors: French Vanilla, Lemon Lime, Orange Sherbet, Piña Colada, Pink Grapefruit, Tangerine, Very Cherry and Watermelon. Each flavor has only carbonated water and natural flavors, with zero sugar, zero calories and zero sweeteners.

The idea for Jelly Belly Sparkling Water was thought up on the back patio of Stephen Joffer, a co-founder of Joffer Beverage Company, during a Mother's Day party: "I said out loud, 'If only someone could nail a sparkling water with really stand-out flavors.

Jelly Belly Sparkling Water
The Jelly Belly Sparkling Water comes in eight different flavors and is available from Hy-Vee stores. Joffer Beverage Company

"The lightbulb came on when my dad suggested: 'Why not our own Jelly Belly flavors? We are known for flavor innovation after all.'"

The Joffer Beverage Company was founded by five workers from the Jelly Belly Candy Company—a seventh-generation family business—including brothers Justin, Ben and Stephen Joffer and Andy and Becky Joffer—the sister to Lisa Brasher, CEO of the Jelly Belly Candy Company.

"The Jelly Belly brand promises fun, flavor and quality—characteristics that we believe sparkling water drinkers are looking for—and our product delivers perfectly on that promise," says Justin Joffer, a co-founder of Joffer Beverage Company. "We want to bring excitement to the sparkling water category through unique and intense flavor experiences."

With over 100 Jelly Belly flavors to choose from, the team is looking forward to developing many more flavor options as the brand grows. Fans of Jelly Belly can buy the new beverage at Hy-Vee stores, which the Joffer Beverage Company is also excited about.

"A favorite in the Midwest for its variety and quality, Hy-Vee is an ideal partner to introduce Jelly Belly Sparkling Water to consumers thirsting for something new," says Ben Joffer. "We are excited about this partnership and look forward to providing Hy-Vee customers with innovative new flavor options in the beverage aisle."

The Jelly Belly Candy Company was founded in 1898 and began making Jelly Belly jelly beans in 1976, according to the company. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the candy-making family.

To find a Hy-Vee store near you, visit www.hy-vee.com. The Jelly Belly Sparkling Water will also be available on the Jelly Belly website in the future.

How to Buy Jelly Belly Sparkling Water | U.S.