How Much is Meghan Markle and Prince Harry's Spotify Deal Worth?

Meghan Markle and Prince Harry's Spotify deal could be worth $35 million dollars and will see them 'educate the public about issues that matter to them, that are hopefully entertaining,' an expert told Newsweek.

The Duke and Duchess of Sussex have already recorded a teaser trailer for Archewell Audio with a holiday special due later this year.

And their new podcast will begin in earnest next year with regular episodes hosted by the couple.

Over the summer, they signed a multi-year Netflix deal estimated at up to $150 million with the latest contract adding to their growing fortune.

Eric Schiffer, chairman of Reputation Management Consultants, told Newsweek: "The Spotify deal is probably worth about $35 million based upon performance kickers etcetera.

Meghan Markle and Prince Harry Reprezent Radio
Prince Harry and Meghan Markle listen to a broadcast through headphones at Reprezent 107.3FM in Pop Brixton, in London, England, on January 9, 2018. The Duke and Duchess of Sussex have signed a multi-year deal with Spotify to start their own podcast, Archewell Audio. Dominic Lipinski - WPA Pool/Getty

"It is a great deal for them but a terrible deal for the history of the monarchy because they are choosing to sell it at firesale prices.

"I think they are systematically benefiting from the halo of the monarchy.

"If Harry wasn't involved no one would care about this, if she didn't have the royal ties.

"There's this reckless war on this pristine historical brand that has represented the people of England for centuries."

Professor Johnathan Shalit, founder of U.K. based InterTalent Rights Group, said the Spotify deal could be worth even more.

He wrote on Twitter: "Another $75 Million from Spotify to add to the $150 from Netflix."

Another $75 Million from Spotify to add to the $150 from Netflix -

— Jonathan Shalit OBE (Hon Prof) (@jonathanshalit) December 15, 2020

Meghan said in the three minute trailer that the couple would be "talking to some amazing people" and spoke of their "passion for meeting people and hearing their stories."

The streaming platform perviously signed a deal with Joe Rogan valued at more than $100 million dollars, according to the Wall Street Journal.

Schiffer added: "This will be a high-minded elite approach to conent development that will have a charitable air about it.

"This will be a platform for them to educate the public about issues that matter to them that are hopefully entertaining."

Harry and Meghan said in a statement yesterday: "What we love about podcasting is that it reminds all of us to take a moment and to really listen, to connect to one another without distraction.

"With the challenges of 2020, there has never been a more important time to do so, because when we hear each other, and hear each other's stories, we are reminded of how interconnected we all are."