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By Saajan Jogia
Sports Contributing Writer
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Earlier, Instagram's creator tools were limited to users with professional accounts. Now though, the social media app has made the creator tools available to users with personal accounts, a feature that many were eagerly waiting for.
Gone are the days when professional creators got all key insights into their content, while users with personal profiles struggled to understand the nature of the content their followers preferred. Instagram has made a major change where key tools such as the insights dashboard, content scheduling, and access to trending audio have been made available to all users.
The purpose behind the big step is to encourage potential creators to step up their game through access to the tools until they are ready to switch to professional mode. However, it is to be noted that users with fewer than 1,000 followers on a personal account will not have access to Trial Reels, Channels, Monetization and Ad tools, and IG Live.
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Users with 1,000 or more followers on a personal account will have access to all features, except Monetization and Ad tools. On the other hand, users with fewer than 1,000 followers on a professional account will not have access to Channels, IG Live, and Trial Reels (available at 200 followers). If the follower count is higher than 1,000 on a professional account, users will have access to all the tools mentioned.
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A post on Instagram explained the recent changes that are aimed at encouraging creators who are early in their journey. It stated:
"We’re making it easier to get started on Instagram, especially for creators who are earlier on in their journey. ✨That means expanded access to creator tools and clearer eligibility, all in one place, so you’ll know exactly what you can use now and what’s needed to unlock more. 🛠️"
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https://www.instagram.com/p/DVO65fAEeh0/?img_index=1
Explaining the changes, the post read:
"Now all public accounts will have access to a set of foundational tools and insights to support your creative process, including an insights dashboard to see how your content is performing. Upgrading to a professional account provides access to monetization and ad tools."
How will users know what tools are available to them?
The post states: "Head to Account Type and Tools within Settings to see what tools are available to you. Pick a feature to try to jumpstart your progress and accelerate your creative journey!"
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