Ja Rule Releases New Song That References Ill-Fated Fyre Festival

Rapper Ja Rule unveiled an upbeat new single via his Instagram Friday referencing his involvement in the infamous Fyre Festival, titled "For Your Real Entertainment (FYRE)," Rolling Stone reported.

Rule, whose real name is Jeffrey Atkins, was a key figure in the organization of the first and only Fyre Festival, an event planned to be a luxury music festival but ended in disaster. Organized alongside entrepreneur Billy McFarland, the festival claimed it would bring "The best in food, art, music, and adventure."

The 2017 festival in the Bahamas turned out to be quite the opposite. Tweets from the event claimed there was barely any food, water, security, or electricity, and the luxury facilities were not up to par with what attendees were expecting.

Stuck at #fyrefestival trying to leave for the last 8 hours. barley any food or water or security or electricity pic.twitter.com/jHPMnJw5gx

— Lamaan (@LamaanElGallal) April 28, 2017

A view of the luxury food court with some luxury school bus transportation at Fyre Festival. #fyre #fyrefestival pic.twitter.com/XL3PtRw8q0

— William Needham Finley IV(It’s real. I made it up) (@WNFIV) April 28, 2017

In a $100 million class action lawsuit filed against Rule, McFarland and Fyre Media, one attendee alleged the event a "lack of adequate food, water, shelter and medical care created a dangerous and panicked situation among attendees—suddenly finding themselves stranded on a remote island without basic provisions."

Last month, Rule was cleared from the lawsuit by a judge, All Hip Hop reported. In a statement, Rule's lawyer Ryan Hayden Smith said at the time: "This ruling is nothing short of a total vindication of Mr. Atkins." (Smith declined to offer a comment to Newsweek in reference to Rule's new song).

In the immediate aftermath of Fyre Fest, Rule tweeted about the event twice. "I wanted this to be an amazing event it was NOT A SCAM as everyone is reporting," he wrote. "I truly apologize as this is NOT MY FAULT... but I'm taking responsibility I'm deeply sorry to everyone who was inconvenienced by this."

Later, he tweeted that organizers were "relieved to share that all guest are safe, and have been sent the form to apply for a refund."

Relieved to share that all guest are safe, and have been sent the form to apply for a refund. Our deepest apologies... #fyrefestival

— Ja Rule (@jarule) April 30, 2017

In his new single, Rule boasts about his own success and offers listeners a track that offers both hype and a sense of self-awareness. In the chorus, Rule chants: "The fest, the fest/The festival is on Fyre."

Rule also references many of the criticisms brought against the festival. "We don't need no water," he raps in the chorus. He also rhymes about the legal troubles that followed him after the festival: "How about a show of hands if you got your money back/I'm just playing/I got sued for that/a hundred mil to be exact."

He also responds to those that called Fyre a "fraud" and claims it had false advertising. "False advertising ain't fraud," he says in the second verse.

Rule also distances himself from the fest in certain lines and asks listeners to empathize with him. "I know you lack empathy/For the one, that's me," he raps. "I too was bamboozled, hoodwinked, led astray."

Ja Rule
Ja Rule performs during Q 100.5's Nightmare on Q Street at the Orleans Arena on October 26, 2019 in Las Vegas, Nevada. Mindy Small/FilmMagic/Getty