Joe Biden's Social Media Following Up by Millions in Week Before Inauguration

President-elect Joe Biden's social media following has surged ahead of his inauguration this week, while Donald Trump's accounts remained silent.

Data suggests followers and likes on Twitter, Facebook and Instagram grew significantly over the last week, ahead of Biden and Vice President-elect Kamala Harris being sworn into office on January 20 outside the U.S. Capitol Building in Washington, D.C.

Between January 11 and January 18, the incoming U.S. commander-in-chief's personal Twitter account attracted more than 833,000 followers, while his Instagram page picked up over 288,000, according to statistics by analytics firm Social Blade.

In the same period, Biden's Facebook page "likes" had swelled by more than 109,000. In total, the follower count on Twitter and Instagram grew by more than 1.1 million.

Over the past 30 days, meanwhile, followers on both Twitter and Instagram collectively spiked by at least 3.9 million, Social Blade statistics said. Biden's Facebook page likes in the past month have increased by roughly 368,000.

For the incoming administration the bigger the social following the better, as it can be used to spread political talking points and reach a vast audience with ease.

Over his four years in office, Trump's Twitter amassed a vast following of more than 88 million. Trump used the platform to attack political rivals, criticize the media and, more recently, spread baseless conspiracy theories about the U.S. presidential election.

The outgoing president remains silenced in the wake of the Capitol riots on January 6, when a mob of his supporters stormed the building in a siege that left five people dead. His Facebook was blocked indefinitely. His Twitter was permanently suspended.

At the same time, Biden's base has expanded, growing even more over the past week on a new account with the handle @PresElectBiden, which has attracted 934,000 new followers since last Thursday and will become @POTUS after the inauguration.

Twitter said in a blog last week that institutional accounts would not automatically retain followers gained up by the outgoing administration, irking the Biden team.

Rob Flaherty, the Biden administration's digital strategy director, tweeted on January 15 that a Twitter follower handover between could indeed include bots or trolls but would also have the potential to reach "plenty of folks who don't really engage in politics."

Anyway, the nice thing about Joe Biden is that he truly couldn't care less about Twitter followers. Or Twitter! But he does care about communicating with everyone in the country, whether they agree with him or not.

— Rob Flaherty (@Rob_Flaherty) January 15, 2021

As reported, the Trump administration reportedly gained roughly 12 million followers on the @POTUS account alone in the transition from President Obama back in 2017.

President-elect Joe Biden
President-elect Joe Biden speaks during day two of laying out his plan on combating the coronavirus at the Queen theater January 15, 2021 in Wilmington, Delaware. Biden’s social media following surged ahead of his inauguration this week, as Donald Trump’s accounts remained silent. Alex Wong/Getty