Jordan Peterson's '12 More Rules For Life' Surges into Amazon Top 10 After Flurry of Pre-Orders

Jordan Peterson's new book has landed in Amazon's top 10 bestseller list on pre-orders alone as it attracts attention—and controversy—four months ahead of its release.

On Thursday morning, Beyond Order: 12 More Rules for Life was 9th in the online retailer's top 10 books.

The sequel to Peterson's 12 Rules for Life: An Antidote to Chaos is listed as the No 1 title in a number of Amazon subcategories, including applied psychology and health, fitness and dieting. The book will be released on March 2, 2021.

In the introduction, Peterson writes: "I hope that people find this book as helpful personally, as they seem to have found the first set of 12 Rules. It has been a source of immense gratification that so many people have reported drawing strength from the thoughts and the stories I have had the privilege of bringing forth and sharing."

The book has already attracted controversy following reports that Penguin Random House Canada employees "were crying" in a town hall meeting after hearing that the company was to publish a title by the divisive psychologist.

Peterson, who is embraced by some sections of the far right, has previously dismissed suggestions that "white privilege" exists, as well as speaking out against transgender activism and so-called social justice warriors.

"He is an icon of hate speech and transphobia and the fact that he's an icon of white supremacy, regardless of the content of his book, I'm not proud to work for a company that publishes him," one employee who is a member of the LGBTQ community told Vice News.

"The company since June has been doing all these anti-racist and allyship things and them publishing Peterson's book completely goes against this. It just makes all of their previous efforts seem completely performative," another employee added.

Peterson's daughter, Mikhaila Peterson, criticized the Penguin Random House workers, tweeting that the company should "identify crying adults" and fire them to improve results.

In a statement to Vice News, Penguin Random House Canada said: "We announced yesterday that we will publish Jordan Peterson's new book Beyond Order this coming March. Immediately following the announcement, we held a forum and provided a space for our employees to express their views and offer feedback.

"Our employees have started an anonymous feedback channel, which we fully support. We are open to hearing our employees' feedback and answering all of their questions. We remain committed to publishing a range of voices and viewpoints."

Penguin Random House has been contacted for further comment on the book's pre-orders.

Jordan Peterson
Jordan Peterson addresses students at the Cambridge Union on November 02, 2018. His next book will be published in March. Chris Williamson/Getty