#OBSESSEDwithEXO, Sehun and #EXO6thReport Trend As K-pop Group Exo Releases New Album

K-pop boy band Exo released a new album—Obsession—on Wednesday, the group's 6th full-length record. The album's eponymous title track is described as "a hip-hop dance song that meets EXO's dark charisma," featuring "addictive, heavy beats…and vocal samples that repeat like magic," according to a statement by SM Entertainment, the group's Korean record label.

The 9-piece boy band consists of both South Korean and Chinese members and the group releases and performs music in Korean, Mandarin and Japanese. The latest album includes Korean and Chinese versions of selected songs. The album covers a range of genres including hip hop, R&B, trap, reggae and dance pop across its 10 new tracks.

The band also released a music video for "Obsession," described as "a film that captures the enchanting look of EXO" which is said to have undergone a transformation, according to SM. The music video features alternating shots of the band dancing in a dark underground garage setting contrasted by the group dressed in colorful red and yellow suits against a backdrop of bright red light rays, among other scenes.

The new release has been welcomed by Exo fans—collectively known as Exols—across social media, with many sharing their praise and "stunning" first impressions of the album and music video using various hashtags including #OBSESSEDwithEXO, #EXO6thReport and #WeAreOneEXO, all of which have been trending on Twitter, along with other related terms.

The record, which was released on Wednesday at 6 p.m. (Korean Standard Time) on various music sites such as Spotify, iTunes and Apple Music, has reportedly been climbing the iTunes charts in several countries, including Argentina, Finland, Macau, Nigeria and Russia where it has been top-ranking, according to a post by Twitter user @_PowerOfEXOLs.

"There's something extremely elegant about obsession ;;; its dark, its haunting, but it also has nuance with the instrumentation......and the hook is so dem jointz hhhh It's like monster's more suave, chill yet more dangerous brother. #ObsessedWithEXO #OBSESSION @weareoneEXO," wrote @joolfluff.

"Obsession 1st listen review would be that it's not like any other EXO album so far. EXO has tried diverse style. Definitely missed the signature ballad song from this comeback but every song slaps in different ways. #TimeForOBSESSION #OBSESSEDwithEXO #EXO6thReport @weareoneEXO," described @FlowerPrince_CY.

"The musicality. Every member's vocals is crystal clear. On point. The vocal arrangement of the whole album is INSANE!!! GOD TIER. #OBSESSEDwithEXO #OBSESSION #EXOonearewe #EXODEUX #EXO6thReport #weareoneEXO #EXO @weareoneEXO #TimeForOBSESSION," wrote @rb_kjikms


Several fans have taken a particular liking to the song "Groove," which is said to create a "dreamlike atmosphere" with its "harmony of rhythmical chorus, string and flute sounds," SM describes.

Others were happy to see band member Sehun be featured more frequently across the album, while "Jekyll" has been another favorite among fans, which has been trending on Twitter, along with "Groove" and Sehun.

"The bridge of groove is the most hypnotic thing i've ever heard," wrote @lCEQUEENS.

"Groove is no doubt an EXO song. The EXO vibe in this is so strong. In every full album they'll have a track with a vibe like this. I mean this is diff since it sounds so groovy, like a retro dance song, but the vibes reminds me of other EXO songs #EXObsessionOutNOW #EXO6thReport," wrote @iDangs_.

"I haven't heard all the tracks yet but I already repeat Jekyll. It sounds so mysterious. I love how dark it is. I don't often hear songs like this. #EXObsessionOutNOW #EXO6thReport #ObsessedwithEXO @weareoneEXO @exoonearewe," iDangs added.

"The duality of this album, from obsession to jekyll to baby you are to day after day, exo has me obsessed #OBSESSEDwithEXO," wrote @ateezstayzen.

"Goddamn Jekyll did THAT?! I'm almost mad at how good this song is? It's so smooth yet like,, crunk music? This beat is SEXY. #ObsessedWithEXO @weareoneEXO," wrote @loveptghours.

"Sehun literally used to have like 5 seconds in every title track and now he's out here with 26 i'm so happy #OBSESSEDwithEXO #OBSESSIO @weareoneEXO," wrote @jonginjopping.

"Sehun harmonizing with Jongdae was so sexy #OBSESSEDwithEXO," wrote @yeodeux.

Exo made their debut in 2012 and was ranked 10th among Forbes Korea's "Top 40 Power Celebrities in Korea" list for 2019, and ranking in the top 5 of the same list between 2014 and 2018.

Exo MTV World Stage Live Malaysia 2013
K-Pop group Exo perform onstage at MTV World Stage Live Malaysia on September 8, 2013 in Kuala Lumpur, Malaysia. Getty Images