What Is the 'Let's Go Brandon!' Meme About? Trend Adopted by Trump Supporters Explained

On October 2, the Talladega Superspeedway was the host of a Sparks 300 race in the NASCAR Xfinity Series. Brandon Brown was the winner, and sportscaster Kelli Stavast believed the crowd were chanting for him during the race.

They were shouting, 'Let's go Brandon!' - or so she thought.

It turned out the fans had a very different intention and were actually shouting out against President Joe Biden.

The chant, believed to have been led by Trump supporters, was actually "F*** Joe Biden," and has since been heard at several other sporting events.

While the chant itself is not new, the idea of the song being in support of Brandon has seemed to capture the imaginations of meme-makers.

Even Trump's son Donald Trump Jr. got involved with his own tweet, which took place at a protest outside the New York Department of Education.

The meme began when, as Brown was being interviewed on NBC by Stavast, she misheard the chant, thinking it was for Brown after his win.

Brown said: "Oh my God, this is just everything we've hoped and dreamed for. Everything I've ever wanted to do is take the trophy home to mom and dad.

Stavast replied: "Brandon, you also told me... you can hear the chants from the crowd, 'Let's Go Brandon.'..."

She paused to let the chant ring out as she continued asking another question, but it became clear this was not the chant at all.

The NASCAR driver gamely continued the interview, not focusing on the protestors.

This meme quickly spread, with it being applied to other famous events. Even Texas senator Ted Cruz got in on the action with a Wheel of Fortune-themed meme.

I’d like to solve the puzzle….#LetsGoBrandon pic.twitter.com/Epl3TFEnob

— Ted Cruz (@tedcruz) October 4, 2021

“Let’s go Brandon!” https://t.co/ROzFQ31GAe

— Donald Trump Jr. (@DonaldJTrumpJr) October 4, 2021

The NRA joked that President Biden himself would be happy to chant the slogan.

Let’s Go Brandon pic.twitter.com/Cy2RJctvei

— NRA (@NRA) October 10, 2021

And some fans have even taken to using "Let's go Brandon" instead of the original.

“Let’s Go Brandon” signs popping up on sports TV pic.twitter.com/JfebDLFSXB

— Jewish Deplorable (@TrumpJew2) October 10, 2021

It's a big night for "Let's Go Brandon," the new MAGA chant. The gist is that Trump fans have been really into chanting "Fuck Joe Biden" at sporting events lately. An announcer at a NASCAR rally said they were really saying "Let's Go Brandon," so now that's the polite version. pic.twitter.com/GMdgP6vQSv

— Will Sommer (@willsommer) October 10, 2021

Brown has commented, clearly finding some humor in his name becoming a new slogan.
He wrote on Twitter: "To all the other Brandons out there, you're welcome! Let's go us."

Before this new slogan took off, protestors were shouting the original 'F*** Joe Biden' chant at sports events all over the country, including the New York Jets game against the Tennessee Titans at New Jersey's MetLife Stadium on October 3.

The chant was even heard at the Ryder Cup in September, and has earned its own hashtag #fjb.

Brandon Brown
NASCAR driver Brandon Brown, whose win started the 'Let's Go Brandon' meme Sean Gardner/Getty Images