Lincoln Project Turns Trump's Regeneron Praise into Cheesy 80s-style Infomercial

The Lincoln Project has mocked President Donald Trump's recent praise for Regeneron with a new video depicting him as a TV salesman hawking a product in a commercial.

The conservative group, which opposes Trump's re-election, posted the video on Twitter on Thursday. It uses footage from the president's own recent video and editing that makes the footage look like a VHS tape recording from the 1980s or 1990s.

"REGENERON!" the Lincoln Project tweeted. The video is a parody infomercial that uses jaunty music and garish graphics to suggest Trump is advertising a miracle cure for COVID-19.

The video opens with an old fashioned screen and the word 'Play' in a font that will be familiar to anyone who used VHS.

"Perhaps you recognize me, it's your favorite president, Donald Trump," Trump says before a diamond wipe transition effect.

"I got back a day ago from Walter Reed medical center," Trump says. "I went in, I wasn't feeling so hot, and within a very short period of time they gave me Regeneron."

The video then transitions to a graphic showing the words "Regeneron" in large type and "Coronavirus Treatment" in neon letters on a background featuring a virus illustration and a syringe.

It makes more use of transition effects reminiscent of 1980s TV and late night infomercials throughout and draws on Trump's own comments following his treatment with an experimental drug cocktail from Regeneron Pharmaceuticals.

"A short 24 hours later, I was feeling great," Trump says as the words "Call Now" flash up on the screen. "And that's what I want for everybody. If you're in the hospital and you're feeling really bad—Regeneron."


— The Lincoln Project (@ProjectLincoln) October 8, 2020

"We have hundreds of thousands of doses that are just about ready," he goes on. "You're gonna get better. You're gonna feel better really fast."

"Because I feel great. I feel like perfect," Trump says, as the word appears on screen. "I want to get to you what I got. And you'll see some amazing things happen."

In a video message posted to his Twitter account on Thursday, Trump said he wanted all Americans to benefit from the treatment he received. He said of medicines: "I call them a cure." There is currently no cure for COVID-19.

"I think this was a blessing from God, that I caught it. This was a blessing in disguise. I caught it, I heard about this drug, I said let me take it. It was my suggestion," he said.

Regeneron filed an application with the Food and Drug Administration (FDA) hours after Trump's video seeking emergency approval for the treatment.

President Trump Returns to the White House
U.S. President Donald Trump returns to the White House from Walter Reed National Military Medical Center on October 05, 2020 in Washington, DC. Trump spent three days hospitalized for coronavirus. Trump has praised an experimental drug cocktail he received. Win McNamee/Getty Images