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Little Caesars Investigates Video Showing Frozen DiGiorno Pizzas Behind Franchise Counter

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Little Caesars launched an investigation into a viral video appearing to show a cashier stockpiling and serving frozen DiGiorno pizzas. Screen shot

Little Caesars launched an investigation into a viral video appearing to show a cashier stockpiling and serving frozen DiGiorno pizzas.

Video recorded October 5 and posted to Twitter the following day by Vincent Romero (@vinandwesson) shows Little Caesars employees standing around a shopping cart full of frozen DiGiorno pizzas. Although Romero declined to say at which exact store he recorded the video, his Twitter account says he lives in Indiana and a Little Caesars company spokesperson told Delish it was a K-Mart franchise location connected to a larger shopping center. The mysterious pizza scandal prompted an investigation by Little Caesars as well as dozens of playful replies from DiGiorno's official Twitter account. 

Romero told Delish he was waiting for his Hot-N-Ready pizza at the Little Caesars store near closing time when he noticed the shopping cart full of frozen pizzas to the side of counter. He claimed he was too far from the employees standing by the DiGiorno pizzas to hear their discussion, but he "found it amusing so I recorded the clip and uploaded it to Twitter." 

"This can't be happening right in front of me," Romero tweeted Saturday. 


The now-viral video has since been viewed nearly 5 million times on Twitter and other social media outlets, prompting a playful battle of tweets between DiGiorno and Little Caesars. When one Twitter user tagged DiGiorno and demanded an explanation, the frozen pizza company replied, "We're just as curious as you" with a laughing emoji. 

"We have no idea what's going on. All we know is that we've watched this no less than 128 times," DiGiorno replied to Romero's Twitter thread.

A spokesperson for Little Caesars told Delish that its investigation into the matter at the Kmart store location revealed a coincidence involving expired pizzas. Several customers had previously complained to Kmart managers about expired DiGiorno pizzas. "Because it was so close to closing time, the K-Mart manager directed his employee to temporarily store them in a cooler adjacent to the Little Caesars location for disposal in the morning," the Little Caesars spokesperson added. "I can confirm that no DiGiorno pizzas were baked or served at this Little Caesars location."

Among the Twitter users having fun with the delivery versus DiGiorno taglines was model Chrissy Teigen, who helped promote the controversy after sharing the video and writing, "the only little caesars I wanna go to." 

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