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By Zoë Schlanger

Senior Writer

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The Bronx Zoo is home to a lot of Madagascar hissing cockroaches. It may surprise you to learn that they don't all have names. So, for Valentines Day, the zoo is offering to let you name one of these giant roaches as a quasi-grotesque romantic gesture, for $10 per roach.

"Tens of thousands of roaches remain nameless and would make a great symbol of your love," the zoo writes, under a banner with the tag line: "Elusive, resilient, and sometimes scary: Love is like a roach."

Romance isn't dead, it's just sheathed in an exoskeleton and hiding in your cupboard. With your name on it.

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Our perennially popular Valentine’s Day tradition is back! Name A Roach for your special someone. This year sweeten the deal with chocolate. Order now and cross Valentine’s Day shopping off your list: http://bit.ly/23hCCyE #valentinesday #valentine #roach #cockroach #namearoach

A post shared by Bronx Zoo (@bronxzoo) on Jan 21, 2016 at 2:00pm PST

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