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As tensions heighten over Greenland, Danish businesses are trolling President Donald Trump by spoofing his red, Make America Great Again hats.
The twist? The caps read: Make America Go Away.
Newsweek spoke to Victor Schøtt of the organization Greenland Support, one of the manufacturers of the hats.
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"Hopefully Donald Trump will never actually do anything about Greenland, and then we will just have raised a lot of money for the generations to come in Greenland," Schøtt said.
Why It Matters
Trump has escalated his ambitions for Greenland in recent weeks, which has in turn led to heightened tensions with Denmark and NATO allies who oppose the president's plans.
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Trump has insisted that the U.S. needs to acquire Greenland for security reasons, and recently warned NATO that anything short of U.S. control of the island would be "unacceptable." The leaders of all 27 European Union nations gather on Sunday for an emergency meeting to discuss possible responses to tariff threats made by Trump.
Military action has not been ruled out if Denmark does not agree to cede Greenland to the United States, which Copenhagen, the island territory, and NATO allies have roundly rejected.
Beyond Europe, Trump's plans have been met with overwhelming opposition from Republicans.
What To Know
Greenland Support sells multiple versions of the Make America Go Away Hat, as well as hats that read "Not for sale!"
Schøtt told Newsweek: "The reason I started was because I have a strong belief in what is right and what is wrong and threatening and bullying another country because you want it and it is smaller than you is unacceptable."
"It is also to use all this for good," he added. The business supports a charity, which Schøtt said "helps kids who are growing up in Greenland or Greenlandic children growing up in Denmark."
"Most of our sales go to the United States," he added.
A few businesses have picked up on the MAGA spoof, and the hats are widely sold on online retailers like Etsy.
Jesper Rabe Tønnesen, a vintage clothing store owner in Copenhagen, is another hat creator. Newsweek spoke to Tønnesen via email.
"The caps were produced as a comedic response to Donald Trump thinking he could buy Greenland and as a political statement that enough is enough (a Danish saying ''nu er det nok'' but replaced with ''Nuuk'' instead). The red MAGA hats have become a very visible political symbol and so it seemed right to also make the anti-MAGA caps red and white too. Besides that, red and white are the two colors of both the Greenlandic and Danish flags," he said.
Tønnesen told Newsweek, "The caps went viral the week before the demonstration, first nationally and since then globally. We never imagined that they would gain attention worldwide, so it's been a few intense weeks of talking to global media and people wanting to show support by buying the caps. In times like these it's important to stand strong in solidarity and it's been nice to see people doing that and agreeing that what's going on is simply intolerable."
As for sales, Tønnesen told Newsweek, "After they went viral we sold 80 within a few hours and could have sold hundreds or even thousands more, had they not sold out. We have thousands more on their way, including a black and a white design."
"All the profit from the sales will be donated to Grønlandske Børn," he added, in reference to a charity that supports children in Greenland.
The caps have started to pop up at protests in support of Greenland, and they have quickly made an impact online.
What People Are Saying
Brian Allen, a media personality, in a post on X viewed 2.2 million times: "People in Greenland are wearing these hats and honestly…I’m stealing it. MAGA now officially stands for Make America Go Away."
Greenland Support, on their website: "Supporting Greenland means protecting its sovereignty, culture, and future from foreign influence. To truly support Greenland, we must stand with its people, respect its land, and defend its right to self-determination. Preserving Greenland is about safeguarding its independence, environment, and cultural heritage—today and for generations to come."
Adam Mockler of the left-wing news network, MeidasTouch, in a post on X: "The new slogan in Europe isn't 'Make America Great Again.' It's 'Make America Go Away.'"
What Happens Next?
The legality of Trump’s ability to impose tariffs on allies opposing his plans for Greenland is under review by the Supreme Court, and a decision is expected soon.
Update 01/26/26, 05:50 a.m. ET: This article has been updated to include comment from Tønnesen.
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