Matt Seigel, Longtime Boston DJ, Walks Off Show After Being Told to Stop Talking About Demi Lovato's Non-Binary Announcement

Matt Siegel, longtime Boston DJ and host of legacy radio show "Matty in the Morning" on Kiss 108 FM, walked off the air Wednesday morning after he was told to stop talking about singer Demi Lovato's non-binary announcement.

Siegel said he was told by his boss to stop discussing Lovato for announcing that they now identify as non-binary and would be changing their pronouns.

"Today I was anti-wokeness and I can't do that," Siegel said on the show, according to Radio Insight. "So basically, what I'm told is, I can talk about light, funny things like where the Jonas Brothers are going to be, but I can't do what I really want to do, which is just be a funny comic and tell it like it is, so I'm ending my portion of the radio show right now. It has been a hell of a run, but I think it's coming to an end."

He continued, apologizing to his co-hosts, "Bill and Lisa and Bex and Dom, I'm sorry for putting you in this position but I was told by my boss I cannot talk about what I want to talk about. By the way, it's a joke—the whole binary thing. I don't care what Demi Lovato does but now we need to worry about you might offend someone. So basically I offended right-wing people and now I offended left-wing people. Basically what they want me to do is you know a lightweight show."

The station ran jockless until the end of the morning show.

"Matty in the Morning," the station's highest-rated show and leading FM morning show in Boston, celebrated its 40th year on the air this January. Siegel has hosted the show since 1981.

Matt Siegel Boston DJ Demi Lovato Non-Binary
Matt Siegel talks during the Matty in the Morning radio show at the iHeartMedia studios in Medford, Mass. on Sep. 19, 2019. Siegel walked off the show on Wednesday morning after being told to stop talking about Demi Lovato's non-binary announcement. Nic Antaya/Boston Globe

In an interview with later that morning, Siegel said that while he's troubled by Lovato's announcement and frustrated by the station's direction, he would stay with Kiss 108 FM.

"I'm against her binary thing; I think she's a troubled woman and a lot of young people are taking her seriously and it bothers me," he said.

"We were having fun with it, and my boss called up and said that I'd crossed the line and they didn't want me talking about it anymore," he added. "I responded by saying, 'If I can't talk about what I'm thinking at this point in my career, I don't want to be on the radio anymore.'"

Talking with his superiors, Siegel said, "they made it very clear that they don't want me to leave."

"You know what's gonna happen? Around 3 or 4 this afternoon, I'll go, 'Wait a minute, am I really walking away from millions of dollars? I don't really care that much.' Cooler heads will prevail, I'm sure," he said.

Newsweek reached out to Kiss 108 FM for comment, but did not hear back before publication.