Barbie Launches Buy a Doll, Donate a Doll Program to Benefit the Children of First Responders

Barbie will donate a doll for each career doll sold from May 14 through May 17 to the First Responders Children's Foundation. Barbie will donate to the charity, which benefits the children of first responders working during the coronavirus pandemic, as part of Mattel's #ThankYouHeroes program.

There are dozens of dolls in the Barbie career doll collection, including first responders and essential workers like medical professionals, food-service workers, scientists, and firefighters.

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Up to 30,000 dolls will be donated to the First Responders Children's Foundation, which will then gift them to the first responder families. To purchase an eligible doll, and for more information, head to Barbie.com/Careers.

Lisa McKnight, SVP and Global Head of Barbie and Dolls, Mattel, said in a statement: "As Barbie has always highlighted role models to inspire the limitless potential in the next generation, we are proud to launch a program celebrating the real-life heroes working on the front lines and supporting their families through the First Responders Children's Foundation.

"We know this generation is hyper-aware of what is happening right now as they chalk sidewalks, make signs, and lean out windows to cheer each night to thank our front-line workers. We want to do our part to give back and inspire today's kids to take after these heroes one day."

Barbie Thank You Heroes
Barbie will donate a doll for every eligible career doll purchased between May 14-17 to the First Responders Children's Foundation. Mattel

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Jillian Crane, President of First Responders Children's Foundation, said: "First Responders Children's Foundation is excited to deploy Barbie to first responder families across the country during a time when their children are in need of a little joy in their lives.

"There's no doubt that first responders on the front lines of the COVID-19 pandemic are sacrificing so much to protect our families, and it's our responsibility as a nation to help them through this crisis by providing grants, scholarships, and partnerships such as our program with Mattel that encourages consumers to support these efforts with the buy a doll, donate a doll program that benefits first responder families."

The Barbie program follows the launch of Fisher-Price's #ThankYouHeroes collection. Fisher-Price has launched a special edition line of collectible action figures and Little People Community Champions, to honor the individuals helping the fight against the coronavirus and those who are working to keep communities up and running.

The net proceeds from the line will go to #FirstRespondersFirst, which is an initiative created to support first responder healthcare workers as they serve on the frontline.

Additionally, Mattel is making face shields and cloth face masks for healthcare workers and is donating toys to non-profit organizations.

Barbie Launches Buy a Doll, Donate a Doll Program to Benefit the Children of First Responders | U.S.