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McDonald's has launched a fast-food themed fashion collection featuring branded apparel and accessories. The collection launched on McDonald's new Golden Arches Unlimited e-commerce site this week.
Where can you buy the new McDonald's fashion collection?
The McDonald's fashion collection is available to buy directly on Golden Arches Unlimited and is available now. Prices range from $10 to $65 and some items have already sold out, but McDonald's says it will be restocking regularly, as well as launching new merch.
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McDonald's has launched festive items in time for the holiday season, including a holiday sweater, winter beanie, and ornaments.
Clothing items in the new McDonald's collection:
- Happy Meal Toddler T-Shirt
- Happy Meal T-Shirt, a Mickey D's Nickname T-Shirt
- World Famous Fries Lounge Set
- Sesame Seed Zip Hoodie
- World Famous Fries Socks
- Sesame Seed Socks
- McDonald's Holiday Sweater
Accessories in the new McDonald's collection:
- Big Mac Sandwich Bag
- Golden Arches Stainless Steel TumbleR
- Happy Meal Pop Socket
- Sesame Seed Pop Socket
- McDonald's Hair Ties
- McDonald's Meal Pin Set
- McDonald's Winter Beanie
- Sesame Seed Ornament
- Sesame Seed Umbrella
- World Famous Fries Tote Bag
- Big Mac Sandwich, World Famous Fries, McFlurry Dessert Journals.
...
Colin Mitchell, Senior Vice President, Global Marketing at McDonald's Corporation said in a statement: "McDonald's has been ingrained in the fabric of culture for years, and there's a long history of fans wearing our brand with pride.
"We're excited to help customers wear their brand love on their sleeves with the unveiling of Golden Arches Unlimited as we continue to inspire feel-good moments with McDonald's."
McDonald's began partnering with fashion brands and retailers in the 1980s and has worked with and inspired major fashion designers.
Moschino's 2014 fall collection, designed by Jeremy Scott, featured McDonald's inspired clothing, appropriating the logo, the signature red and yellow colors, a Happy Meal purse, cow prints and more nods to the massive fast-food chain.
Demna Gvasalia critiqued McDonald's in his Vetements spring 2020 fashion show which took place at a McDonald's in Paris, France, on the famous Champs-Élysées street. According to Women's Wear Daily, this collection was a "cynical observation of capitalist society."
In 2017, McDonald's launched its limited-time merchandise through the McDelivery Collection, which featured 90s-inspired items clothing items and accessories.
McDonald's isn't the only fast-food brand to launch merchandise. In November, Dunkin' released a holiday-themed collection, available for a limited time. The Dunkin' collection included an electric guitar, loungewear, a holiday sweater, wrapping paper, a lunch box, a phone case, drinking glasses, and a dog bandana.
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